Marketing and Product Management

University of California, Berkeley

Postgraduate Diploma On Campus
12 months
22000 USD/year
22000 USD/year
Tuition fee
Apply date
Start date


Learn the practical skills to become an in-demand product owner with the full-time studies in Marketing and Product Management from University of California, Berkeley. Put your Berkeley knowledge to work with an internship at a leading company in San Francisco or Silicon Valley.


Join the Marketing and Product Management program from University of California, Berkeley and learn why product development and product marketing must work together in order to maximize sales revenue and project margins. Understand key skills in each role in order to make a product competitive in our global marketplace.


If you successfully complete the Marketing Management or Product Management Immersive—or both—you can start participating in a three-month internship at a leading San Francisco or Silicon Valley company!

  • Put your newfound skills to work
  • Gain work experience
  • Build connections
  • Expand your network

You'll see firsthand how a U.S. business runs, giving you a competitive edge when you're ready to land a full-time position in Marketing Management or Product Management.

Career Development (CEU)

Gain career orientation and hands-on training for successful job placement and career advancement.

This special course includes workshops on soft skills, interview methods and technical skills, as well as personalized career coaching and professional network development.

Programme Structure

Courses include:

  • Marketing Research: Concepts and Techniques
  • Marketing Strategy 
  • Global Business and Marketing Strategy 
  • Product Management 
  • Marketing Analytics Tools and Technologies

Key information


  • Full-time
    • 12 months

Start dates & application deadlines




On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).

Other requirements

General requirements

  • This program meets visa requirements for full-time study and meets eligibility requirements for internships and Optional Practical Training (OPT).
  • Immersives are full-time, cohort-based programs. In order to maintain your visa status, you must attend all scheduled course meetings.
  • If you are not a U.S. citizen or permanent resident of the United States, you must apply for an F1 student visa to attend this certificate program.

Tuition Fee

  • International

    22000 USD/year
    Tuition Fee
    Based on the original amount of 22000 USD for the full programme and a duration of 12 months.
  • National

    22000 USD/year
    Tuition Fee
    Based on the original amount of 22000 USD for the full programme and a duration of 12 months.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 9 months

Check the official programme website for potential updates.

Marketing and Product Management
University of California, Berkeley


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