M.Sc. Online Blended

International Fashion Marketing

The University of Manchester China Centre

24 months
9750 GBP/year
9750 GBP/year
Tuition fee
Apply date
Start date


The unique online MSc International Fashion Marketing course that offered by The University of Manchester builds on the established strengths of our long-standing, internationally recognised qualifications in fashion and textiles.


This International Fashion Marketing course at The University of Manchester combines academic excellence with the development skills that are essential for a career in the global fashion industry and will enable you to work and study simultaneously.

This course will equip you with the skills and knowledge that allows you to pursue a successful career in the fashion industry.

Core units provide a solid grounding in fashion marketing from the perspective of the retail brand, the consumer and broader society. You will develop a comprehensive understanding of the role of fashion marketing within fashion brands. Additionally, the final research module allows you to tailor your study to reflect your personal and professional interests.

You will learn how to:

  • Take a leading role in the continued success of the fashion business by addressing its global challenges.
  • Develop solutions to complex problems, recognising the interconnected nature of fashion business practice.
  • Gain new insights into areas of sustainable development and strategic management of fashion and associated organisations.
  • Develop commercial awareness and have a wider understanding of your responsibilities as global citizens.

Career opportunities

The employment prospects following graduation from the Department are excellent; our graduates have been employed as buyers, digital marketers and PR executives in great positions worldwide at organisations such as Condé Nast International, Issey Miyake, Louis Vuitton, Yoox Net a Porter Group, Aston Martin, Zara and H&M.


The course is accredited by The Chartered Institute of Marketing (CIM).

Programme Structure

Course units include:

  • International fashion marketing
  • Strategic brand management
  • Fashion consumer behaviour
  • Fashion marketing communications
  • International Fashion Retail Management
  • Contemporary issues

Key information


  • Part-time
    • 24 months

Start dates & application deadlines

More details

While there are no official closing dates for applications for the majority of master's courses, we advise you to apply as soon as possible.


Blended, Online

Academic requirements

GPA admission requirements GPA
Upper Second Class

Other requirements

General requirements

  • We welcome applications from those who hold 2.1 UK Honours degree or an international equivalent. We also accept those who have an approved combination of educational qualifications and industry experience

We will also consider students with the following background and qualifications:

  • Students with a 2:2 UK Honours degree or international equivalent must have at least 3 + years' professional experience, plus evidence of career progression and a recognised degree.


  • Industrial placement years and year-long internships within relevant sectors would be included within the 3 + years' work experience requirement.

Tuition Fee

To alway see correct tuition fees
  • International

    9750 GBP/year
    Tuition Fee
    Based on the tuition of 19500 GBP for the full programme during 24 months.
  • National

    9750 GBP/year
    Tuition Fee
    Based on the tuition of 19500 GBP for the full programme during 24 months.

Living costs for Shanghai

5481 - 10133 CNY /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

International Fashion Marketing
The University of Manchester China Centre


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