18 months
Duration
4448 GBP/year
4448 GBP/year
Unknown
Tuition fee
Anytime
Unknown
Apply date
Unknown
Start date

About

The online MSc in Marketing aims to develop marketing leaders around the globe that are skilful in strategic and tactical marketing decision making, but also mindful of the effects of their decisions on the broader environmental outcomes.  This degree is accredited by the Chartered Institute of Marketing (CIM).

Overview

As a graduate of the Marketing programme at the University of London, you will:

  • Be able to critically reflect upon emerging challenges in branding, relationship marketing, digital marketing and social media marketing, and sustainability, to name but a few, and will find the programme of study up-to-date, intellectually inspiring and relevant.
  • Gain skills in strategic and tactical marketing decision-making while considering the effects of your decisions on the triple bottom line: financial, social and broader environmental outcomes.

Career opportunities 

Graduates can pursue careers in advertising, media, digital marketing, event marketing, public relations, product, brand and marketing management, market research, consulting and management. 

This degree can be useful in a variety of marketing roles within local and national government, in for-profit and not-for-profit organisations, and in large, SMEs, start-ups and family businesses.

Possible professions include Head of Marketing, Head of Digital, Brand Manager, Campaign Manager, Digital marketing manager, Social Media Manager, Market Insight Manager, Strategic Marketing Manager and Media and Communications Manager.

Accreditation

This degree is accredited by the Chartered Institute of Marketing (CIM).

Programme Structure

Modules include:

  • Strategic marketing management
  • Consumer and buyer behaviour
  • Digital and social media marketing
  • Marketing research and analytics
  • Brand management 
  • Corporate responsibility and sustainability

Key information

Duration

  • Part-time
    • 18 months

Start dates & application deadlines

Credits

180 alternative credits

Delivered

Online

Academic requirements

GPA admission requirements GPA
Lower Second Class

Other requirements

General requirements

  • For the MSc or Postgraduate Diploma you will need a first- or second-class honours bachelor’s degree (or an acceptable equivalent), in any subject, from an acceptable institution.  
  • For the Postgraduate Certificate you will need a first- or second-class bachelor’s degree (or an acceptable equivalent) or two years minimum work experience in a relevant field. This will most commonly be in a marketing or management position but each application will be considered on a case-by-case basis.  
  • Students who are admitted onto the Postgraduate Certificate or Postgraduate Diploma, upon successful completion of that award, will be able to progress to a higher award.  

Tuition Fee

To alway see correct tuition fees
  • International

    4448 GBP/year
    Tuition Fee
    Based on the tuition of 6672 GBP for the full programme during 18 months.
  • National

    4448 GBP/year
    Tuition Fee
    Based on the tuition of 6672 GBP for the full programme during 18 months.
  • Band A Indicative total: £6672
  • Band B Indicative total: £11124

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Marketing
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University of London

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