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Featured byUniversity of Glasgow
Overview
It explores the latest topics, from analytics to user experience (UX) marketing, while covering core essentials such as brand development, marketing management and consumer behaviour.
Ideal for ambitious, career-minded individuals, this online MSc will equip you with the skills to promote a career in today’s digital marketing environment.
This 100% Online Marketing programme from University of Glasgow offers you access to a diverse range of international industry and faculty expertise, plus a programme of study infused with real-world case studies. The Masters also provides ample opportunity to exchange ideas and establish networks around the world with other forward-thinking marketeers.
Programme Outcomes
- Understand contemporary marketing principles, techniques and contextual conditions
- Explore a range of marketing theories and methodologies to make informed decisions
- Develop key analytical and critical skills
- Identify market opportunities in an international context, in a variety of career-relevant enterprises
- Analyse and appraise marketing in combination with other core management functions
- Apply marketing in an interconnected, international and culturally perse economy
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Visit official programme websiteProgramme Structure
Courses included:
- Marketing Management
- Consumer Behaviour
- Marketing Communications
- Brand Management
- Marketing Analytics & Research
- Digital Marketing
Check out the full curriculum
Visit official programme websiteKey information
Duration
- Part-time
- 30 months
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
- StartingApply anytime.
Language
English
IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading). 7
TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30. 95
Delivered
Online
Disciplines
Marketing International Business Digital Marketing View 33 other Masters in Digital Marketing in United KingdomExplore more key information
Visit official programme websiteAcademic requirements
GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems. Lower Second Class
English requirements
IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading). 7
TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30. 95
Other requirements
General requirements
- At least a 2:2 undergraduate degree from a recognised university.
- We welcome candidates with non-academic qualifications and backgrounds, on the basis of highly relevant work experience or demonstrated interest. Candidates with more than three years’ work experience will be considered.
Make sure you meet all requirements
Visit official programme websiteTuition Fee
Visit official programme websiteFunding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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