Endorsed by
University of Glasgow 4.3 (199)
Overview
It explores the latest topics, from analytics to user experience (UX) marketing, while covering core essentials such as brand development, marketing management and consumer behaviour.
Ideal for ambitious, career-minded individuals, this online MSc will equip you with the skills to promote a career in today’s digital marketing environment.
This 100% Online MSc Marketing programme from the triple-accredited Adam Smith Business School at the University of Glasgow offers you access to a diverse range of international industry and faculty expertise, plus a programme of study infused with real-world case studies. The Masters also provides ample opportunity to exchange ideas and establish networks around the world with other forward-thinking marketeers.
Ranked 13th in the UK, 44th worldwide for International Strategic Marketing (Campus Masters) by QS World University Rankings 2022, the University of Glasgow has been changing the world since 1451. Study online with us and start making your impact on the world today.
Programme Outcomes
- Understand contemporary marketing principles, techniques and contextual conditions
- Explore a range of marketing theories and methodologies to make informed decisions
- Develop key analytical and critical skills
- Identify market opportunities in an international context, in a variety of career-relevant enterprises
- Analyse and appraise marketing in combination with other core management functions
- Apply marketing in an interconnected, international and culturally perse economy
Accreditation
CIM accredited
Get more details
Visit official programme websiteProgramme Structure
Courses included:
- Marketing Management
- Consumer Behaviour
- Marketing Communications Strategies and Tactics
- Brand Management
- Marketing Research & Analytics
- Marketing Dissertation
Optional courses (select two of the below):
- Digital Marketing
- Retail Marketing
- Services Marketing
- User Experience (UX) Design
- Marketing: Ethics, Consumption and Technology
- Social Media Marketing
Check out the full curriculum
Visit official programme websiteKey information
Duration
- Part-time
- 30 months
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
- StartingApply anytime.
Language
English
IELTS 6.5
TOEFL® IBT 95
Credits
180 ECTS
Delivered
Online
Disciplines
Marketing International Business Digital Marketing View 50 other Masters in Marketing in United KingdomExplore more key information
Visit official programme websiteAcademic requirements
GPA Lower Second Class
English requirements
IELTS 6.5
TOEFL® IBT 95
Other requirements
General requirements
- At least a 2:2 undergraduate degree from a recognised university.
- We welcome candidates with non-academic qualifications and backgrounds, on the basis of highly relevant work experience or demonstrated interest. Candidates with more than three years’ work experience will be considered.
Make sure you meet all requirements
Visit official programme websiteTuition Fee
To alway see correct tuition fees
-
International
6000 GBP/yearTuition FeeBased on the tuition of 15000 GBP for the full programme during 30 months. -
National
6000 GBP/yearTuition FeeBased on the tuition of 15000 GBP for the full programme during 30 months.
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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