Study cover for Online Marketing
M.Sc. Online

Online Marketing

University of Glasgow

30 months
Duration
6000 GBP/year
6000 GBP/year
Unknown
Tuition fee
Anytime
Unknown
Apply date
Unknown
Start date

About

Study a programme that combines cutting-edge technologies like analytics and user experience marketing with topics from traditional marketing.

Visit the official programme website for more information

Overview

It explores the latest topics, from analytics to user experience (UX) marketing, while covering core essentials such as brand development, marketing management and consumer behaviour.

Ideal for ambitious, career-minded individuals, this online MSc will equip you with the skills to promote a career in today’s digital marketing environment.

This 100% Online Marketing programme from University of Glasgow offers you access to a diverse range of international industry and faculty expertise, plus a programme of study infused with real-world case studies. The Masters also provides ample opportunity to exchange ideas and establish networks around the world with other forward-thinking marketeers.

Programme Outcomes

  • Understand contemporary marketing principles, techniques and contextual conditions
  • Explore a range of marketing theories and methodologies to make informed decisions
  • Develop key analytical and critical skills
  • Identify market opportunities in an international context, in a variety of career-relevant enterprises
  • Analyse and appraise marketing in combination with other core management functions
  • Apply marketing in an interconnected, international and culturally perse economy

Programme Structure

Courses included:

  • Marketing Management
  • Consumer Behaviour
  • Marketing Communications
  • Brand Management
  • Marketing Analytics & Research
  • Digital Marketing

Key information

Duration

  • Part-time
    • 30 months

Start dates & application deadlines

Delivered

Online

Academic requirements

GPA admission requirements GPA
Lower Second Class

Other requirements

General requirements

  • At least a 2:2 undergraduate degree from a recognised university.
  • We welcome candidates with non-academic qualifications and backgrounds, on the basis of highly relevant work experience or demonstrated interest. Candidates with more than three years’ work experience will be considered. 

Tuition Fee

To alway see correct tuition fees
  • International

    6000 GBP/year
    Tuition Fee
    Based on the tuition of 15000 GBP for the full programme during 30 months.
  • National

    6000 GBP/year
    Tuition Fee
    Based on the tuition of 15000 GBP for the full programme during 30 months.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 3 months

Check the official programme website for potential updates.

Our partners

Online Marketing
-
University of Glasgow

Wishlist

Go to your profile page to get personalised recommendations!