Studyportals Study cover for Online Marketing

Online Marketing

University of Glasgow

M.Sc. Online
30 months
Duration
Unknown
Tuition fee
Unknown
Unknown
Apply date
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Start date

About

Delivered by our triple-accredited Adam Smith Business School, the University of Glasgow’s online MSc Online Marketing combines cutting-edge technologies with traditional marketing.

Visit the official programme website for more information

Overview

It explores the latest topics, from analytics to user experience (UX) marketing, while covering core essentials such as brand development, marketing management and consumer behaviour.

Ideal for ambitious, career-minded individuals, this online MSc will equip you with the skills to promote a career in today’s digital marketing environment.

This 100% Online Marketing programme from University of Glasgow offers you access to a diverse range of international industry and faculty expertise, plus a programme of study infused with real-world case studies. The Masters also provides ample opportunity to exchange ideas and establish networks around the world with other forward-thinking marketeers.

Programme Outcomes

  • Understand contemporary marketing principles, techniques and contextual conditions
  • Explore a range of marketing theories and methodologies to make informed decisions
  • Develop key analytical and critical skills
  • Identify market opportunities in an international context, in a variety of career-relevant enterprises
  • Analyse and appraise marketing in combination with other core management functions
  • Apply marketing in an interconnected, international and culturally perse economy

Programme Structure

Courses included:

  • Marketing Management
  • Consumer Behaviour
  • Marketing Communications
  • Brand Management
  • Marketing Analytics & Research
  • Digital Marketing

Key information

Duration

  • Part-time
    • 30 months

Start dates & application deadlines

Language

English

Delivered

Online

Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
Lower Second Class

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
95
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
7

Other requirements

General requirements

  • At least a 2:2 undergraduate degree from a recognised university.
  • We welcome candidates with non-academic qualifications and backgrounds, on the basis of highly relevant work experience or demonstrated interest. Candidates with more than three years’ work experience will be considered. 

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Getting a Student Visa

This is an online programme. You can attend from the comfort of your chair! So you don't need a student visa!

Fresh content

Updated in the last 3 months

Check the official programme website for potential updates.

Our partners

Online Marketing
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University of Glasgow

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