Studyportals

Marketing and Leadership

Cranfield University

M.Sc.
24 months
Duration
9000 GBP/year
9000 GBP/year
Unknown
Tuition fee
Anytime
Unknown
Apply date
Unknown
Start date

About

The MSc in Marketing and Leadership at Cranfield University will develop your marketing and leadership skills. 

Overview

This practical master’s course in Marketing and Leadership at Cranfield University focuses on managing change to ensure your company constantly meets evolving customer needs and requirements. You will gain leading-edge insights into marketing and business practice which you can apply in within your organisation.

You will gain an understanding of general management functions including strategy, finance, corporate sustainability and change management. You will also learn specialist and advanced subjects relating to strategic marketing including strategic marketing planning, customer management, big data analytics, digital marketing, advertising and consumer behaviour.

The master's in Marketing and Leadership is informed by Cranfield’s Strategic Marketing MSc – a top-ranked marketing MSc, 5th in the UK and 16th in the world by QS World University Rankings: Masters in Marketing 2020. It is also informed by Cranfield’s Management MSc – which is ranked 3rd in the UK and 30th in the world in The Economist Which MBA? Masters in Management (MiM) 2019 ranking.

Career

The Marketing and Leadership MSc will enable you to develop your knowledge, skills and abilities while applying what you learn directly in your workplace. The programme will support your career progression, preparing you to successfully carry out senior leadership roles in the future.

You will work with accredited coaches, members of faculty and careers advisors throughout the course enabling you to:

  • Discover and develop your leadership and team-working style
  • Identify how to enhance your personal effectiveness
  • Work out where you want to go professionally
  • Learn the techniques of effective team leadership
  • Become more sensitive to situations, cultures and contexts
  • Prepare to lead change and face future challenges.

Programme Structure

Courses include:

  • Understanding Markets and Competitors
  • Understanding Customers
  • Growth and Innovation
  • Value Propositions
  • Customer Relationships and Delivery Channels
  • Marketing Communications

Key information

Duration

  • Part-time
    • 24 months

Start dates & application deadlines

Language

English

Delivered

On Campus

Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
Lower Second Class

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
92
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6.5

Other requirements

General requirements

  • Candidates are normally high potential, managers with 3 to 10 years’ post-qualification experience in Marketing roles.
  • Candidates normally possess a first or second class UK honours degree (or an international equivalent). Alternatively we will consider a professional qualification (such as CIM, IDM, ISM) together with a minimum of 5 years’ post-qualification work experience.
  • Other relevant qualifications, together with significant experience, may also be considered.
  • Professional experience and personal qualities are equally important to us and each application is considered on its individual merit.

Tuition Fee

  • International

    9000 GBP/year
    Tuition Fee
    Based on the original amount of 18000 GBP for the full programme and a duration of 24 months.
  • EU/EEA

    9000 GBP/year
    Tuition Fee
    Based on the original amount of 18000 GBP for the full programme and a duration of 24 months.

This part-time course meets the requirements of the Level 7 Senior Leaders Master’s Degree Apprenticeship Standard. Eligible organisations can use £18,000 of their Apprenticeship Levy to cover the course tuition fees. View Fees and Funding information or find out more about Master's Apprenticeships.

Funding

Future Finance Students Loans

Future Finance offer student loans of up to £40,000 that can cover living costs and tuition fees for all student at Cranfield University.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 3 months

Check the official programme website for potential updates.

Our partners

Marketing and Leadership
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Cranfield University

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