The iMCB program is created in collaboration with Zhejiang University College of Media and International Culture and building on the longstanding international teaching philosophy of Zhejiang University. Graduates from the International Master of Communication and Business (iMCB) program at Zhejiang University will be well-equipped to build successful careers in China in media, marketing, communications, international business and other fields.
- Pioneer in Chinese Business Studies
iMCB is the first master program for international students oﬀered jointly by ZIBS and Zhejiang University College of Media and International Culture and builds on the foundations of the pioneering Master of China Studies program of ZJU. The iMCB program is specially designed for talented international students interested in Chinese business, communications and media.
- Interdisciplinary Education
Grounded in China studies and intercultural communication, iMCB is an interdisciplinary program which combines coursework and research in Chinese business culture, management practices, sociology, and intercultural understanding.
- Diverse Learning Community
Located on the International Campus, the iMCB program provides a cross-cultural learning environment combining Eastern and Western styles of education and is equipped with exceptional campus facilities. The campus hosts students from over 30 countries who form a large, diverse, and interdisciplinary learning community.
- At the Heart of Best Practices
The iMCB program is located in the heart of the Yangtze River Delta, China's most dynamic and innovative region. ZIBS partners with world-renowned firms in the region to provide students with outstanding internship opportunities and platforms for business research.
- 24 months
Start dates & application deadlines
- Apply before
DisciplinesBusiness Administration Communication Studies View 6 other Masters in Communication Studies in China
We are not aware of any academic requirements for this programme.
- Candidates must be non-Chinese citizens, hold undergraduate degrees and in good health.
- Candidates whose first language is not English must provide proof of English proficiency, such as TOEFL (90 or higher), IELTS (6.5 or higher) or other proof of proficiency.
International4750 USD/yearTuition FeeBased on the tuition of 9500 USD for the full programme during 24 months.
iMCB 61,600 RMB for 2 years
We are offering prominent applicants 'ZIBS First Year Student Scholarship (10,000-20,000 RMB)'. This scholarship is to reward individuals with outstanding global leadership potential and it is open to all first-year international students.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Apply and win up to €10000 to cover your tuition fees.