Master On Campus

Master of Communication and Management (MCM)

24 months
4750 USD/year
Tuition fee
Apply date
Start date


The International Master of Communication and Business (iMCB) at Zhejiang University is an interdisciplinary program committed to training leaders who combine global vision, intercultural competence and understanding of China to position themselves as globally-competitive China business experts.


The iMCB program is created in collaboration with Zhejiang University College of Media and International Culture and building on the longstanding international teaching philosophy of Zhejiang University. Graduates from the  International Master of Communication and Business (iMCB) program at  Zhejiang University  will be well-equipped to build successful careers in China in media, marketing, communications, international business and other fields.

Program Features

  • Pioneer in Chinese Business Studies

iMCB is the first master program for international students offered jointly by ZIBS and Zhejiang University College of Media and International Culture and builds on the foundations of the pioneering Master of China Studies program of ZJU. The iMCB program is specially designed for talented international students interested in Chinese business, communications and media.

  • Interdisciplinary Education

Grounded in China studies and intercultural communication, iMCB is an interdisciplinary program which combines coursework and research in Chinese business culture, management practices, sociology, and intercultural understanding.

Programme Structure

  • Diverse Learning Community

Located on the International Campus, the iMCB program provides a cross-cultural learning environment combining Eastern and Western styles of education and is equipped with exceptional campus facilities. The campus hosts students from over 30 countries who form a large, diverse, and interdisciplinary learning community.

  • At the Heart of Best Practices

The iMCB program is located in the heart of the Yangtze River Delta, China's most dynamic and innovative region. ZIBS partners with world-renowned firms in the region to provide students with outstanding internship opportunities and platforms for business research.

Key information


  • Full-time
    • 24 months

Start dates & application deadlines


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

  • Candidates must be non-Chinese citizens, hold undergraduate degrees and in good health.
  • Candidates whose first language is not English must provide proof of English proficiency, such as TOEFL (90 or higher), IELTS (6.5 or higher) or other proof of proficiency.

Tuition Fee

To alway see correct tuition fees
  • International

    4750 USD/year
    Tuition Fee
    Based on the tuition of 9500 USD for the full programme during 24 months.
  • iMCB 61,600 RMB for 2 years



We are offering prominent applicants 'ZIBS First Year Student Scholarship (10,000-20,000 RMB)'. This scholarship is to reward individuals with outstanding global leadership potential and it is open to all first-year international students.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Master of Communication and Management (MCM)
Zhejiang University


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