You'll gain the knowledge and skills to apply data analytics in a marketing context, and uncover insights that help businesses create value for customers. You'll learn how to measure performance of marketing campaigns, uncover opportunities for boosting marketing performance, get a rich understanding of customers, and understand competitors.
You'll also get a grounding in core marketing theories and models, and have the chance to establish your own marketing agency, working with the local business community.
The future belongs to agile businesses that are equipped to act on the right data insights, at the right time. You'll graduate with the know-how and practical experience to do this for prospective employers.
What you'll experience
On this Marketing Analytics Master's, you'll:
- Learn how to analyse and interpret data, and forecast future market and consumer trends
- Develop your knowledge and practice in key marketing disciplines, such as consumer insights and analytics, social media marketing, applied marketing analytics, competitor research and data science
- Apply what you learn, as you learn, including establishing your own marketing agency, working with the local business community
- Develop transferable skills you can apply in all areas of your life, such as critical thinking, independent research, teamwork, verbal and written communication, analytical thinking and ethical practice
- Benefit from the experience of external guest speakers from a range of backgrounds – past speakers on similar courses include Jo Pabari (Director of Good Stuff Consulting and marketing consultant for Heineken, PepsiCo, Heinz and Twinings) and Emma Searle (Head of Digital at Verb Brands, a leading digital agency for luxury and premium brands)
You can also:
- Visit some of the world's leading digital marketing and advertising companies in London – we have links with organisations such as Google, Twitter and IBM
- Obtain additional qualifications that will boost your CV, via online training for applications such as Google Analytics and Adwords
- Immerse yourself in a different culture on a week-long self-funded study visit to a European university
You don't need a computing or maths background to study this course.
Careers and opportunities
Demand for professionals with specialist data skills more than tripled between 2014 and 2019. This demand is likely to continue to grow (The Royal Society, 2019).
With your Master's, you could work in many digital marketing and data analytics fields when you graduate, including marketing analysis, consumer insight and planning, and market research.
Roles you could work in include:
- Data analyst
- Data planner
- Digital marketing analyst
- Research and engagement marketing executive
- Market intelligence analyst
- Business strategy analyst
Data numeracy is consistently highlighted as a key skill-set required by employers and today’s marketing practitioners must be adept at sourcing, analysing and communicating data. Therefore, the ability to turn data analysis into useful insights and strategic planning is vital to success in all areas of the marketing industry.
You'll also be able to pursue further studies at postgraduate or research level, or set up your own businesses with help and support from the University.
After you graduate, you can get help, advice and support for up to 5 years from our Careers and Employability service as you advance in your career.
Get more detailsVisit official programme website
- Essentials of Marketing
- Contemporary Issues in Marketing
- Social Media Marketing
- Consumer Insight and Analytics
- Advanced Marketing Analytics
- Data Science for Marketing
- The Collaborative Marketing Project
- Independent Marketing Research Project
Check out the full curriculumVisit official programme website
- 12 months
- 24 months
Start dates & application deadlines
- StartingApply anytime.
DisciplinesMarketing Business Intelligence & Analytics Digital Marketing View 207 other Masters in Business Intelligence & Analytics in United Kingdom
Explore more key informationVisit official programme website
We are not aware of any academic requirements for this programme.
A second-class honours degree or equivalent professional experience and/or qualifications, such as the Chartered Institute of Marketing Diploma in Marketing.
Make sure you meet all requirementsVisit official programme website
Living costs for Portsmouth
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Double-check all feesVisit official programme website
Apply and win up to €10000 to cover your tuition fees.