MSBA/MSM On Campus

Business Analytics - Marketing

16 months
48390 USD/year
48390 USD/year
Tuition fee
Apply date
Start date


This Business Analytics - Marketing program from Suffolk University arms you with a unique set of analytical tools such as CRIS-DM and Analytics Life Cycle to guide data management for timely executive decision making as applied to marketing research. 


You will also learn how to design studies, gather and analyze data through surveys and make strategic decisions based on data.

With the Business Analytics - Marketing dual degree program from Suffolk University, MSBA students will learn how to apply business analytics in the marketing context and how to conduct marketing research. MSM students can complement their marketing research capabilities and familiarity of customer behavior with data management and business analytics skills.

Open More Doors with a Dual Degree from Suffolk

Suffolk University's dual degree programs give you an opportunity to obtain two degrees in a shorter time frame and with less cost than pursuing the two graduate degrees consecutively. Upon completion you will have earned two distinct graduate degrees, giving you the needed competitive edge to land a top job in a wider field.

Programme Structure

Courses included:

  • Data Analytics with SAS Base
  • Solving Business Problems Using Advanced, Excel
  • Strategic Marketing
  • Qualitative Methods and Customer Insights
  • R for Marketing Research & Analytics
  • From Data Mining to Business Insights

Key information


  • Full-time
    • 16 months
  • Part-time
    • 28 months

Start dates & application deadlines


46 SCH



On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

  • Completed application
  • $50 Application Fee (waived for students who visit campus)
  • Resume
  • Unofficial transcripts of all post-secondary work. Admitted students enrolling in the program will need to have official transcripts, including proof of degree conferral, on file prior to their first class
  • Goal Statement (essay)
  • Letter of Recommendation
  • Official TOEFL, IELTS, or PTE-Academic Scores (international students only)

Tuition Fee

To alway see correct tuition fees
  • International

    48390 USD/year
    Tuition Fee
    Based on the tuition of 24195 USD per semester during 16 months.
  • National

    48390 USD/year
    Tuition Fee
    Based on the tuition of 24195 USD per semester during 16 months.
  • $1,613 per credit

Living costs for Boston

1560 - 3239 USD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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Business Analytics - Marketing
Suffolk University


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