Classical marketing theory and professional practice are challenged continuously by revolutionary digital and marketing technologies in contemporary organisational environments.
The applied curriculum in this master's programme in Digital Media and Marketing from the Atlantic Technological University, integrates at its core, the technological instruments which have changed the professional practice of the marketing discipline fundamentally.
Lecturer-student engagement on this programme will lead to the development of an interactive community of learners and researchers, with contributions to content, generated not only by the lecturing team, but by students.
The fast-paced field of digital media and MarTech as applied to the profession of marketing, requires this kind of participant interaction, enabling participants to gain maximum benefit from new knowledge generation in this discipline.
Currently 68,000 Irish jobs are directly linked to those employing digital skills and tools with approximately one in seven Irish people (13.5% of the adult population) making a supplementary income on the internet.
The digital economy represents 6% (€12.3bn) of GDP and it is expected to grow to 7.9% (€21.4bn) by 2020. (Department of communications, Climate Action & Environment, 2016).
Programme chair Dr Janine McGinn says the demand for this course, in particular MarTech (marketing technology) skills, is well documented in reports such as the recently published Digital Health Index which finds that a mere 5% of small businesses possess web sales abilities despite 59% of customers saying online purchases are important to them.
Also, 75% of SMEs struggle to use software and apply digital skills to improve business productivity, analyse customer data, and promote an online presence.
- Digital Content and Marketing Technology
- Marketing Strategy Theory and Application
- Research Methods and Critical Analysis
- Search Engine Analytics
- Visualisation for Strategic Decision Making
- 24 months
Start dates & application deadlines
- StartingApplication deadline not specified.
DisciplinesMarketing Media Management Digital Marketing View 47 other Masters in Marketing in Ireland
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- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Home contents and baggage
- Legal aid
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Candidates must hold a level 8 Bachelor (Honours) degree with a minimum grade classification of H2.2 or equivalent in Marketing, IT/Computing, Business or cognate area.
Candidates who do not meet this entry criterion will be considered for entry to the programme under a formalised process of recognition of prior learning (RPL).
International6000 EUR/yearTuition FeeBased on the tuition of 12000 EUR for the full programme during 24 months.
EU/EEA3500 EUR/yearTuition FeeBased on the tuition of 7000 EUR for the full programme during 24 months.
Living costs for Galway
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Apply and win up to €10000 to cover your tuition fees.