24 months
Duration
6000 EUR/year
3500 EUR/year
Unknown
Tuition fee
Unknown
Unknown
Apply date
Unknown
Start date

About

The aim of this structured Master of Science in Digital Media and Marketing from the Atlantic Technological University is to develop participants' expertise and scholarship within the rapidly evolving professional discipline of strategic digital media and marketing.

Overview

Classical marketing theory and professional practice are challenged continuously by revolutionary digital and marketing technologies in contemporary organisational environments. 

The applied curriculum in this master's programme in Digital Media and Marketing from the Atlantic Technological University, integrates at its core, the technological instruments which have changed the professional practice of the marketing discipline fundamentally.

Lecturer-student engagement on this programme will lead to the development of an interactive community of learners and researchers, with contributions to content, generated not only by the lecturing team, but by students.

The fast-paced field of digital media and MarTech as applied to the profession of marketing, requires this kind of participant interaction, enabling participants to gain maximum benefit from new knowledge generation in this discipline.

Job Opportunities

Currently 68,000 Irish jobs are directly linked to those employing digital skills and tools with approximately one in seven Irish people (13.5% of the adult population) making a supplementary income on the internet. 

The digital economy represents 6% (€12.3bn) of GDP and it is expected to grow to 7.9% (€21.4bn) by 2020.  (Department of communications, Climate Action & Environment, 2016).    

Programme chair Dr Janine McGinn says the demand for this course, in particular MarTech (marketing technology) skills, is well documented in reports such as the recently published Digital Health Index which finds that a mere 5% of small businesses possess web sales abilities despite 59% of customers saying online purchases are important to them.

Also, 75% of SMEs struggle to use software and apply digital skills to improve business productivity, analyse customer data, and promote an online presence.

Programme Structure

Modules include:

  • Digital Content and Marketing Technology
  • Marketing Strategy Theory and Application
  • Research Methods and Critical Analysis
  • Search Engine Analytics
  • Visualisation for Strategic Decision Making
  • Dissertation

Key information

Duration

  • Part-time
    • 24 months

Start dates & application deadlines

Credits

90 ECTS

Delivered

Blended

Academic requirements

GPA admission requirements GPA
Lower Second Class

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

  • Additional medical costs (i.e. dental)
  • Repatriation, if something happens to you or your family
  • Liability
  • Home contents and baggage
  • Accidents
  • Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Start from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Atlantic Technological University and/or in Ireland, please visit Student Insurance Portal.

Other requirements

General requirements

  • Candidates must hold a level 8 Bachelor (Honours) degree with a minimum grade classification of H2.2 or equivalent in Marketing, IT/Computing, Business or cognate area.

  • Candidates who do not meet this entry criterion will be considered for entry to the programme under a formalised process of recognition of prior learning (RPL).

Tuition Fee

To alway see correct tuition fees
  • International

    6000 EUR/year
    Tuition Fee
    Based on the tuition of 12000 EUR for the full programme during 24 months.
  • EU/EEA

    3500 EUR/year
    Tuition Fee
    Based on the tuition of 7000 EUR for the full programme during 24 months.

Living costs for Galway

800 - 1100 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Digital Media and Marketing
-
Atlantic Technological University

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