18 months
Duration
19260 EUR/year
19260 EUR/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

Digital Marketing paves the way for you to become a pioneer in the sector. We encourage students to pursue innovative and creative ventures and to aim to become leaders within their field.

Visit the official programme website for more information

Overview

The Master of International Management with specialisation in Digital Marketing is for students who want to look at what marketing means in the modern age, and meet the pioneers who have paved the way before them. Students will master the techniques, tools, and strategies to become leaders in their field. Upon graduation, students will:

  • Be able to effectively publish and manage content for business growth
  • Acquire expertise in using Google analytics and various data analysis software
  • Gain familiarity with online legalities and rights management.
  • Become an expert in designing and implementing online marketing campaigns

Accreditation

Geneva Business School has received specialized accreditation for its business programs through the International Accreditation Council for Business Education (IACBE), the Association of Accredited Schools of Business International (AASBI) and EDUQUA. Geneva Business School has also strong ties with partner universities, enabling exchange programs

Programme Structure

The program requires the successful completion of 90 credits. The program consists of 4 groups of courses common for all Masters, from which students may select the desired subjects to study: Core Courses (21 ECTS), Elective Courses (15 ECTS), the Orientation Courses (18 ECTS) and the Master Thesis (36 ECTS), which are mandatory to complete the selected major. The orientation week  will focus on your International Finance major and you will be able to present your final project to your tutors and get feedback and guidance towards its completion.

Beyond the main Business modules offered within each major, students also take specialisation courses, such as:

  • Digital Marketing Specialist
  • Media Strategist/Manager
  • E-Commerce Manager
  • Digital Marketing Director

Key information

Duration

  • Full-time
    • 18 months

Start dates & application deadlines

More details

INTAKE: February and Sptember

Language

English

Credits

90 ECTS

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
74
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6.5

Other requirements

General requirements

  • Bachelor’s degree or equivalent, preferably in a related field
  • IELTS 6.5 / TOEFL 74 / DET 105-110 (official English exam results) or proof of studying previously in an English-speaking environment for a minimum of 3 years
  • Applicants may submit the Duolingo English Test (DET), which combines an English proficiency test with a brief video interview. 
  • A scanned copy of all required academic diplomas, transcripts, and academic certificates
  • A 500-word written response to a business case study
  • An interview with a representative from the academic team on their chosen campus. The candidate’s response to the case study will be discussed in the interview.
  • Photocopy of valid passport / national ID
  • Resume/CV 
  • 1 reference letter from a former academic institution

Exceptional admissions conditions – COVID-19

In light of the COVID-19 pandemic, the Geneva Business School Board of Management has decided that it will accept students even if they are unable to obtain their TOEFL/ IELTS English exam results due to the pandemic.

During the application interviews, we will apply the same level of rigorous assessment as well as thoroughly evaluate the candidate’s level of comprehension in English to ensure that everyone has the capacity to participate in class.

Candidates accepted to Geneva Business School without TOEFL/IELTS or high school examination results will be afforded one additional academic year, from the time they join our school, to provide the missing documents. 

Applicants may submit the Duolingo English Test (DET), which combines an English proficiency test with a brief video interview. Duolingo’s technology and format allows applicants to complete the test

Tuition Fee

  • International

    19260 EUR/year
    Tuition Fee
    Based on the original amount of 19260 EUR per year and a duration of 18 months.
  • EU/EEA

    19260 EUR/year
    Tuition Fee
    Based on the original amount of 19260 EUR per year and a duration of 18 months.

Application Fee: EUR 150 (non-refundable, paid upon application) Administration Fee: CHF 3,000 (one-time fee, 80% refund if the entry visa or residence permit is refused by the visa authorities)

Tuition per semester: CHF 10,250 (1.5-year / 3-semester program) (100% refund if the entry visa or residence permit is refused by the visa authorities)

Total price: CHF 33,900

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 6 months

Check the official programme website for potential updates.

International Management with specialisation in Digital Marketing
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Geneva Business School

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