Data Analytics

Overview

The Data Analytics programme is offered by University of Porto.

Decision-making processes within companies and other organizations rely heavily on the knowledge that decision makers have about the reality where the company acts (markets, customers, producers, etc.). 

Much of this knowledge can be drawn from data resulting from normal business activity that are continuously accumulated by transactional information systems. Efficient and effective analysis and processing of such data for actionable knowledge may result in better performance of the organization.  

The data analysis process includes various statistical and data mining (data exploration) techniques, specifically targeted for the extraction of actionable knowledge from large volumes of existing data. 

All that knowledge extracted from the data provides, ultimately, support in decision making. According to a recent report by the McKinsey Global Institute this is the age of analytics since companies and other organizations are competing in a data driven world.

Career Prospects

Current and past students are now:

• Project Managers (Sonae, Banif, INE, Farfetch)

• Business Intelligence Managers (NOs, Continente)

• Credit Managers (Credifin)

• Data analysts (Bank of Portugal, Banif)

• Managers and developers of websites (INE)

• Members of teams developing advanced decision support applications (Unicer, Sonae / Enabler, Sonae / Celdata, Siemens)

• Researchers and professors

Accreditation

FEP received the AACSB international accreditation, one of the most important international certifications in the area of business education.