Digital Media Business

Overview

At this very second, digitalisation is transforming our lives and societies. Media businesses are experiencing a complete shakeup and are exploring new ways to capitalise on digital media and new technologies. However, technologies are mere tools which cannot work on their own. It is the visionary leaders and skilled managers who design sound strategies and leverage new media to create value. Do you want to be a successful navigator in the digital age?

The meteoric rise of digital technologies and media has opened up new avenues for companies across all industries. Today, there are multiple digital channels of communication, diverse content formats and growing segment of digitally savvy customers. Customer interactions, advertising and services have extended to apps, websites, chatbots and social media. Furthermore, emerging areas like virtual reality, augmented reality, data visualisation and digital broadcasting have enormous potential for growth.

To tap into the potential of digital media, it has become essential for businesses to augment their digital media competencies. Whether they are a media company or not, they must develop their skill pool with digitally competent managers who can leverage the digital media to create value for the business. These managers are creative, digitally-minded and ahead of the curve when it comes to identifying new opportunities and conceiving solutions for the digital era. It goes without saying that they need to have a positive attitude towards change, an entrepreneurial mindset and interdisciplinary foundation so that they can collaborate across disciplines.

The accelerating rise of digital media has also stimulated a new wave of digital entrepreneurship. Endless opportunities exist for digital entrepreneurs who want to create new products and services based on digital media. Whether they have disruptive ideas or improved solutions, digital entrepreneurs must have a comprehensive understanding of the market and the strategic and operational aspects of running a successful business.  Do you want to be in the front seat in media-oriented companies and lead them to success? Then, the Master's specialisation in Digital Media Business is the right path for you. 

Your career prospects

By the time you graduate from the Digital Media Business programme at Macromedia University of Applied Sciences, you will have developed strong expertise in digital media and practical skills along with sharp business acumen, which renders you a high potential candidate for challenging roles in digital companies.  Potential employers for our graduates are media agencies, e-commerce companies, broadcasting companies and the digital department in different types of corporations. You may find interesting professional opportunities as: 

• Digital media manager

• Project manager

• Advertising account executive

• Co-founder in internet start-ups in the digital media industry

• Digital business consultant

• Digital media consultant