Brand Management

Overview

Do you want to understand the real business value of brands? Structural changes in today’s population and the digitalisation of our society demand new brand management skills. Digital branding forms a new core competence for agencies and companies. Brands play an important role in business and society. 

Managing brands without thinking about digital platforms is inconceivable today. Not only do traditional brand leadership and management need to be evaluated, but special attention needs to be given to the role of social media platforms and co­-creation. Creative and strategic planning skills as well as the cross-­media usage of all media channels are required in order to develop and manage brands effectively. 

Students in the Brand Management programme from Macromedia University of Applied Sciences learn about current brand management issues and gain awareness for the interrelation of brands within complex brand architectures. This area of specialisation teaches students how to combine the field of management with creative planning and prepares them for leadership roles and tasks in brand development, marketing communication and design functions. 

Career Prospects

After you graduate with Brand Management specialisation, numerous career opportunities open up for you in international companies. In addition to your expertise in brand management, your knack for creativity, innovative thinking along with a positive attitude towards change will help you distinguish yourself in the international job market. 

You can find challenging managerial positions corporations, media companies, ad agencies, retailers, luxury manufacturers, marketing agencies and consultancies. Some examples of potential roles could be the following:

• Senior marketing manager

• Brand manager

• Digital marketing manager

• Marketing director

• Product manager

• Brand consultant