Design is a ubiquitous discipline that extends into every sector. During this Design Management programme from EU Business School, students will gain understanding of design history and esthetics as well as photography, graphic design and corporate identity. The curriculum also offers students a solid foundation in business to provide them with a global understanding and knowledge base of companies and their operations.
The MBA with a major in design management provides students with fundamental business and managerial skills as well as knowledge of design and its application in business. Graduates of this MBA program may be interested in the following careers.
- Account Manager in a Design Agency
Account managers in a design agency act as the bridge between a client and an agency’s design team. Their tasks include discussing briefings with clients, setting fees, overseeing projects and presenting project proposals, among others. With an understanding of the latest design trends and possibilities, an account manager in design management will effectively help both entities fulfill their objectives. These professionals will also be responsible for creating proposals in response to pitches to increase a client portfolio.
Negotiation, interpersonal, business and communication skills, as well as design knowledge, are essential for this position.
- Design Manager
Design managers will develop and manage design strategies and ensure that they are successfully implemented through project management. They will oversee design teams ensuring that team members are aware of timings, deliverables and project objectives. They typically work with marketing departments to understand of a project’s objectives and needs. They will know the latest trends in design and communicate them to the team for project incorporation.
Design managers should be creative, innovative and good communicators with strong project management and interpersonal skills.
- Brand Consultant
Brand consultants will have an in-depth understanding of business and an organization’s brand. Through analysis and marketing knowledge, these professionals will develop and help marketing teams implement strategies and actions for higher brand impact and results. Their tasks may include packaging design, logo and advertising campaigns, among others. These professionals will have a holistic approach to branding and take business needs into account when making recommendations. They will develop strategic and creative marketing campaigns.
Brand consultants have good communication and presentation skills. They have a creative mindset and are analytical when researching brand needs.
- Marketing Manager in the Luxury Sector
A strong brand image and unique positioning are elements of a luxury brand which enable companies to maintain a premium price point and create a unique brand identity. Marketing managers in luxury are responsible for creating and implementing marketing strategies and, as well as budgeting, monitoring sales evolution and reporting, they will design advertising and promotional campaigns to engage with their target. Social media is increasingly important in this sector; visuals are essential to projecting the desired brand image.
Marketing managers in the luxury sector should have a keen eye for detail and excellent social media skills.
In partnership with University of Derby and London Metropolitan University in the U.K., and Dublin Business School, Ireland, EU students earn state-recognized degrees. Through its alliance with Universidad Católica San Antonio de Murcia (UCAM), Spain, students attain university bachelor's, master's and MBA degrees (título propio).
- Transformational Management & Leadership
- Organizational Behavior
- Financial Reporting & Analysis
- Marketing in a Digital World
- Data Analysis for Managers
- 12 months
- 24 months
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
- StartingApply anytime.
DisciplinesDesign Management Studies Master in Business Administration (MBA) View 82 other Masters in Management Studies in Switzerland
- 1 certified copy of bachelor's degree and transcripts
- Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; PTE score 59; English native or equivalent
- A GPA of 3.0 on a 4.0 scale
- A satisfactory score on the GMAT or GRE
- An interview with the academic dean
* Students not meeting these criteria will have an interview with the admission committee and will be considered on a merit basis. For more information, please contact the admissions department of your chosen campus.
International38563 EUR/yearTuition FeeBased on the tuition of 38563 EUR for the full programme during 12 months.
National38563 EUR/yearTuition FeeBased on the tuition of 38563 EUR for the full programme during 12 months.
37,800 CHF / year
Living costs for Genève
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Apply and win up to €10000 to cover your tuition fees.