The sports market is a multibillion-dollar industry, experiencing rapid expansion in regions such as China, Russia, Brazil and the Middle East. The industry offers diverse and dynamic opportunities to graduates, ranging from professional sports to managing events and corporate sponsorship. Professionals who want to work in this field require an increasingly specialized skill set. This Sports Management program from EU Business School prepares students to meet these challenges through courses in sports marketing and management, and financial management as applied to sport and sponsorship.
The MBA with a major in sports management provides students with comprehensive knowledge of business disciplines as well as specific skills in the sports industry. Graduates of this MBA program may be interested in the following careers.
- Athletic Director
Athletic directors generally oversee all aspects of an athletic program, including hiring coaches, scheduling, budget preparation, promotion, compliance, and facility management. Athletic directors could oversee sports programs at high schools, colleges, universities as well as higher professional clubs.
Professionals need to have good leadership, communication, organizational and interpersonal skills.
- Ticketing Manager
A ticketing manager oversees the operations of box office management and all staff concerned with ticketing. They are responsible to the venue owner and the organizations that organize sporting events. They establish and maintain an effective and efficient ticketing system, generally automated through computer software and puts policies and procedures in place for the exchange of tickets, seat assignments, refunds and mechanisms for identifying counterfeit tickets.
People in this profession should be highly detail-oriented with excellent communication abilities.
- Stadium Operations Manager
A stadium manager is responsible for managing all the activities of a stadium, arena or sports facility. They are responsible for the day-to-day operations involved in running a sports facility, including safety-related issues, ground cleanliness, maintenance and technical troubleshooting. Stadium managers ensure their facilities are in top condition to successfully host large sporting events.
Stadium operations professionals need to be highly organized. They also require good leadership and communication skills.
- Sports Publicist
Sport publicists are public relations specialists who work for professional and amateur sports teams or individual professional athletes. They handle daily press operations, media relations, set up interviews with players, write press releases and social media posts. Those working for sports personalities enhance their client's image through positive media coverage and branding.
Professional sports publicists must have excellent organizational, interpersonal and communication skills.
In partnership with University of Derby and London Metropolitan University in the U.K., and Dublin Business School, Ireland, EU students earn state-recognized degrees. Through its alliance with Universidad Católica San Antonio de Murcia (UCAM), Spain, students attain university bachelor's, master's and MBA degrees (título propio).
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- Transformational Management & Leadership
- Organizational Behavior
- Financial Reporting & Analysis
- Marketing in a Digital World
- Data Analysis for Managers
Check out the full curriculumVisit official programme website
- 12 months
- 24 months
Start dates & application deadlines
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DisciplinesSports Management Master in Business Administration (MBA) Sports Sciences View 6 other Masters in Sports Sciences in Switzerland
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- 1 certified copy of bachelor's degree and transcripts
- Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; PTE score 59; English native or equivalent
- A GPA of 3.0 on a 4.0 scale
- A satisfactory score on the GMAT or GRE
- An interview with the academic dean
* Students not meeting these criteria will have an interview with the admission committee and will be considered on a merit basis. For more information, please contact the admissions department of your chosen campus.
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International34180 EUR/yearTuition FeeBased on the tuition of 34180 EUR for the full programme during 12 months.
EU/EEA34180 EUR/yearTuition FeeBased on the tuition of 34180 EUR for the full programme during 12 months.
Living costs for Genève
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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Apply and win up to €10000 to cover your tuition fees.