Digital Business

Overview

The managerial skills that digital business graduates gain are applicable to both those that wish to launch their own digital venture and those who go on to work for an established operation. As well as learning fundamental business skills such as accounting, management, marketing and human resources, students learn how to design and craft business according to new digital models and strategies.

Career Options

The MBA in Digital Business program from EU Business School provides students with comprehensive business knowledge as well as an advanced skill set in digital business. Graduates of this MBA program may be interested in the following careers.

• Head of Digital Marketing

A head of digital marketing is responsible for a company's online marketing strategy. These professionals will create a digital strategy based on organizational objectives and ensure that it is implemented correctly through the right campaigns and messages to impact the target audience. With experience in marketing, these professionals will be proficient in disciplines such as SEO, SEM, emailer marketing and retargeting, among others. They ensure effective lead generation and conversion and will constantly analyze the web and its performance through analytics.

A head of digital marketing is proficient in the latest digital marketing techniques and has creative and analytical skills.

• Director of E-Commerce

Directors of e-commerce are responsible for a company’s online sales. Their tasks include analyzing and reviewing strategies and developing actions to drive traffic to the website, improve conversion rates and generate profit. They oversee web design for optimal user experience and will be involved in content planning, site navigation and promotional campaign development, among others. These professionals will monitor sales performance through analytics, website traffic evolution and sales per product. They will constantly look for new opportunities to offer a superior shopper experience through benchmarking and by keeping ahead of trends.

A director of e-commerce has advanced data analytical skills as well as knowledge of digital marketing tools.

• Digital Marketing Consultant

Digital marketing consultants will advise an organization on subjects such as traffic building, lead generation, sales conversion, customer engagement and search engine positioning. They will develop digital strategies based on an organization’s goals and business model which will include recommendations on advertising, web design and campaign development, among others. To make recommendations, these consultants will analyze large amounts of data, undertake SEO audits and benchmark industry standards, among other tasks.

These professionals have extensive knowledge of digital marketing tools and are analytical. They possess good organizational and time-management skills and are excellent communicators and presenters.

• Digital Transformation Manager

Digital transformation managers review existing processes, structures and roles within an organization and for optimizing them with digital solutions. These professionals will coordinate with current staff to ensure that all needs are covered with new systems and with IT to ensure feasibility. They will lead on the design, development and implementation of technological solutions. Change management tasks will also be undertaken to ensure project acceptance.

This professional should have good organizational, planning, project management and people management skills.

Accreditation

In partnership with University of Derby and London Metropolitan University in the U.K., and Dublin Business School, Ireland, EU students earn state-recognized degrees. Through its alliance with Universidad Católica San Antonio de Murcia (UCAM), Spain, students attain university bachelor's, master's and MBA degrees (título propio).