12 months
Duration
34180 EUR/year
34180 EUR/year
Unknown
Tuition fee
Anytime
Unknown
Apply date
Unknown
Start date

About

The MBA in Communication and Public Relations from EU Business School in Geneva will provide students with the know-how to stay ahead of current trends and to apply the latest technologies and communication strategies.

Visit the official programme website for more information

Overview

As organizations become more transparent and information more accessible, communications and public relations professionals are becoming increasingly vital to business. Professionals must have the knowledge to navigate the new digital environment where consumers are no longer passive audiences but active participants. Our graduates are trained to drive companies forward by tapping into new digital trends that others are slow to adopt.

Career Options

The MBA in Communication and Public Relations from EU Business School  in Geneva provides students with business skills as well as advanced knowledge in the communications and public relations arena. Graduates of this MBA program may be interested in the following careers.

  • Head of Corporate Communication

The head of corporate communication is responsible for an organization’s external communication. These professionals are tasked with writing and editing corporate materials on behalf of top management including press releases on financial information. They ensure that company messages are uniform for coherence and credibility and are key in crisis and reputation management. They may become the organization’s spokesperson and represent top management at events. Marketing and advertising managers may check with this professional to ensure the alignment of messages. Internal communication may also fall under the responsibility of this professional.

These professionals are excellent written and oral communicators with strong interpersonal skills. They are confident presenters.

  • Fundraising Manager

Fundraising managers are responsible for gathering funds from the public and donors, they have good communication and interpersonal skills. They may contact key figures to fund actions and oversee fundraising activities and volunteers. They will manage strict accounts of money received to ensure that they meet with reporting standards. They are also tasked with writing fundraising applications and bids.

Fundraising managers possess excellent communication, presentation and interpersonal skills. They are highly organized.

  • Director of Public Relations

Directors of public relations are responsible for creating and overseeing the implementation of strategies to establish, promote and maintain a positive image of an organization. These professionals form relationships with key figures in government, media and the public to ensure that a company has support for its activities. Public relations will monitor public opinion and take action to ensure that it is positive. As opposed to advertising, they will take advantage of an organization’s news and activities to promote the company without payment. Event management may fall within this area.

Directors of public relations are skilled communicators and presenters. They have strong interpersonal and organizational skills.

  • Media Director

Media directors will ensure the optimal media mix for an organization’s paid advertising activities to achieve the organization’s objectives. In charge of large budgets across off- and on-line media platforms, these professionals plan and select media outlets which best suit the organization’s objectives and target audience. They are tasked with negotiating with media sellers and should have sound analytical skills when defining the media plan and analyzing performance. They will coordinate with the marketing department for advertising materials and to know the key activities to be promoted throughout the year and will report results to management.

Media directors have strong analytical, numerical, negotiation and reporting skills.

Accreditation

In partnership with University of Derby and London Metropolitan University in the U.K., and Dublin Business School, Ireland, EU students earn state-recognized degrees. Through its alliance with Universidad Católica San Antonio de Murcia (UCAM), Spain, students attain university bachelor's, master's and MBA degrees (título propio).

Programme Structure

Courses include:

  • Transformational Management & Leadership
  • Organizational Behavior
  • Financial Reporting & Analysis
  • Marketing in a Digital World
  • Data Analysis for Managers
  • Negotiation

Key information

Duration

  • Full-time
    • 12 months
  • Part-time
    • 24 months

Start dates & application deadlines

Credits

90 ECTS

Delivered

On Campus

Academic requirements

GPA admission requirements GPA
3
GRE admission requirements GRE®
Required
GMAT admission requirements GMAT
Required

Other requirements

General requirements

  • 1 certified copy of bachelor's degree and transcripts
  • Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; PTE score 59; English native or equivalent
  • A GPA of 3.0 on a 4.0 scale
  • A satisfactory score on the GMAT or GRE
  • An interview with the academic dean

* Students not meeting these criteria will have an interview with the admission committee and will be considered on a merit basis. For more information, please contact the admissions department of your chosen campus.

Tuition Fee

To alway see correct tuition fees
  • International

    34180 EUR/year
    Tuition Fee
    Based on the tuition of 34180 EUR for the full programme during 12 months.
  • EU/EEA

    34180 EUR/year
    Tuition Fee
    Based on the tuition of 34180 EUR for the full programme during 12 months.

CHF 37,800

Living costs for Genève

1925 - 2850 CHF /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Communication and Public Relations
-
EU Business School

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