Fashion and Luxury Business, Master | EU Business School | Genève, Switzerland
12 months
Duration
32340 CHF/year
32340 CHF/year
Unknown
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Anytime
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Start date

About

The Fashion and Luxury Business master degree from EU Business School prepares students for the projection of a brand. The fashion and luxury industry has played an important role in society for centuries. Focusing on business management skills and consumer attitudes toward luxury products with an emphasis on design and creativity,

Visit the Visit programme website for more information

Overview

This Fashion and Luxury Business master degree from  EU Business School has been designed to provide participants with an in-depth understanding of the luxury and fashion industry, teaching them how to manage a unique and special brand.

Focusing on management skills, luxury consumer attitudes and placing emphasis on design and creativity, this program prepares students to project a brand with strong advertising, communication and financial strategies.

Career opportunities:

The Master in the Fashion & Luxury Business provides students with the skillset needed to manage prestige brands. Graduates of this master may be interested in the following careers.

  • Fashion & Luxury PR Specialist

Fashion and luxury PR specialists are responsible for building positive relations with a brand’s clients, endorsers and media, among others. Their duties will include maintaining good press relations, arranging interviews with media, managing relationships with celebrities and opinion leaders, event management, creating look-books and organizing gifts for opinion leaders and VIP clients, among others. They will focus on maintaining the differential image of the brand and ensuring that the brand messages are aligned.

Professionals in this field are skilled written and oral communicators with excellent interpersonal skills. They are highly organized.

  • Fashion Retail Buyer

Fashion retail buyers decide on the fashion goods that a store will sell. They analyze trends, forecast sales, manage stock levels, negotiate prices and schedule transport, among others, to ensure that sales outlets are stocked and priced correctly. An understanding of company culture and store positioning as well as knowledge of customer preferences and market and consumer trends are key to success in this position. Negotiation for cost efficiency is a key part of this role.

Fashion retail buyers are excellent negotiators. They have a deep understanding of supply chain as well as consumer knowledge and fashion trends. Financial knowledge and skills in planning are needed.

  • Brand Manager in the Luxury Sector

Brand managers in the luxury sector are key to maintaining and evolving a brand’s premium positioning and to satisfying its exclusive target audience. These professionals will create and implement the brand’s strategy and develop actions to ensure its fulfillment. Their tasks include selecting high-end merchandise for promotions, market research, creating written and visual content in line with the brand’s heritage, advertising, developing offline activities to engage with the target audience and exclusive brand loyalty actions. They will work with designers to select star products to represent the latest collection, among others. Social media skills are key in this sector.

Brand managers in luxury are meticulous, analytical and creative. They are customer-oriented and have knowledge of CRM.

  • Social Media Specialist in Luxury

Social media specialists are responsible for posting across social media channels and maintaining top-of-mind awareness of the brand with its passionate followers. These professionals aim to generate engagement with the audience and to make brand news and novelties known. These professionals are key figures within the luxury industry. They will help strengthen a brand’s image through appealing copy and visuals and generate emotion through consumer engagement. To optimize campaigns, social media specialists will analyze results through analytics and recommend and implement improvements. A strong understanding of the brand positioning and knowledge of design is needed for this job position

Social media specialists are creative and excellent copywriters as well as good data analysts. Graphic design and audio-visual knowledge is preferable.

Accreditation

In partnership with University of Derby and London Metropolitan University in the U.K., and Dublin Business School, Ireland, EU students earn state-recognized degrees. Through its alliance with Universidad Católica San Antonio de Murcia (UCAM), Spain, students attain university bachelor's, master's and MBA degrees (título propio).

Programme Structure

Courses include:

  • Luxury Business Management 
  • International Luxury Brand Management 
  • Fashion & Luxury Marketing 
  • Digital Marketing Strategies 
  • Seminar: Boosting Creativity 

Key information

Duration

  • Full-time
    • 12 months

Start dates & application deadlines

Credits

60 ECTS

Delivered

On Campus

Academic requirements

GPA admission requirements GPA
3
GRE admission requirements GRE®
Required
GMAT admission requirements GMAT
Required

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

  • Additional medical costs (i.e. dental)
  • Repatriation, if something happens to you or your family
  • Liability
  • Home contents and baggage
  • Accidents
  • Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at EU Business School and/or in Switzerland, please visit Student Insurance Portal.

Other requirements

General requirements

  • 1 certified copy of bachelor's degree and transcripts
  • Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; native English speaker or equivalent
  • A GPA of 3.0 on a 4.0 scale
  • A satisfactory score on the GMAT or GRE
  • An interview with the academic dean

* Students not meeting these criteria will have an interview with the admission committee and will be considered on a merit basis. For more information, please contact the admissions department of your chosen campus.

Tuition Fee

To always see correct tuition fees
  • International

    32340 CHF/year
    Tuition Fee
    Based on the tuition of 32340 CHF per year during 12 months.
  • National

    32340 CHF/year
    Tuition Fee
    Based on the tuition of 32340 CHF per year during 12 months.
  • CHF 3,000 Advance tuition payment
  • CHF 9,780 per term

Living costs for Genève

1925 - 2850 CHF /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Fashion and Luxury Business.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

Independent provider
Grant
1000000 INR
Deadline
Anytime
Education Future International Scholarship
Merit-based

Read more about eligibility

Education Future
Location not available
Independent provider
Grant
3500 USD
Deadline
15 Nov 2024
ACES Scholarships
Merit-based Need-based

Read more about eligibility

ACES Education Fund
Location not available
Independent provider
Grant
1000 USD
Deadline
30 Nov 2024
ServiceScape Scholarship
Merit-based Need-based

Read more about eligibility

ServiceScape
Location not available
Independent provider
Grant
Various benefits
Deadline
14 Oct 2024
Fulbright U.S. Student Program
Merit-based Need-based

Read more about eligibility

U.S. government
Location not available
Independent provider
Grant
Various benefits
Deadline
24 May 2024
Queen Elizabeth Commonwealth Scholarships
Merit-based Need-based

Read more about eligibility

ACU (The Association of Commonweath Universities)
Location not available
Independent provider
Grant
3000 USD
Deadline
30 Jun 2024
Moving Mates Scholarship
Need-based

Read more about eligibility

Moving Mates
Location not available
Independent provider
Grant
Various benefits
Deadline
Not specified
Erasmus+ - Grants for study mobility
Merit-based

Read more about eligibility

OeAD, Austria's Agency for Education and Internationalisation
Location not available
Independent provider
Grant
25000 USD
Deadline
14 Jun 2024
Atlas Shrugged Essay Contest
Merit-based Need-based

Read more about eligibility

Ayn Rand Institute
Location not available
Independent provider
Grant
7000 USD
Deadline
24 Apr 2025
Go Global MBA Scholarship
Merit-based

Read more about eligibility

educations.com
Location not available
Independent provider
Grant
5000 USD
Deadline
25 Aug 2024
Women Scholarship for International Students
Merit-based

Read more about eligibility

educations.com
Location not available
Independent provider
Grant
5000 CAD
Deadline
31 Dec 2024
Pinsky Law New Venture Development Scholarship
Merit-based

Read more about eligibility

Pinsky Law
Location not available
Independent provider
Grant
90000 AUD
Deadline
Not specified
World Universities Ramsay Postgraduate Scholarship
Merit-based Need-based

Read more about eligibility

The Ramsay Centre
Location not available
Independent provider
Grant
3000 USD
Deadline
31 Dec 2025
Scholarship for students with disabilities
Need-based

Read more about eligibility

Anonymous Hope Fund
Location not available
Independent provider
Grant
12000 USD
Deadline
30 Nov 2024
Tobacco Harm Reduction Scholarship Programme
Merit-based Need-based

Read more about eligibility

The Tobacco Harm Reduction Scholarship Programme
Location not available
Independent provider
Grant
10000 USD
Deadline
31 Jul 2024
Global Innovation Challenge
Merit-based Need-based

Read more about eligibility

Social Shifters
Location not available
Independent provider
Grant
8000 EUR
Deadline
Not specified
Erasmus Mundus Joint Masters scholarships
Merit-based Need-based

Read more about eligibility

European Commission
Location not available
Independent provider
Grant
3500 USD
Deadline
15 Nov 2024
The Bill Walsh Scholarship
Merit-based

Read more about eligibility

ACES: The Society for Editing
Location not available
Independent provider
Grant
3000 USD
Deadline
Not specified
AAPG Foundation Grants-in-Aid
Merit-based Need-based

Read more about eligibility

American Association of Petroleum Geologists Foundation
Location not available
Independent provider
Grant
2000 USD
Deadline
31 Jul 2024
The MyUS Community Scholarship
Merit-based Need-based

Read more about eligibility

MyUS
Location not available
Independent provider
Grant
2000 USD
Deadline
20 Aug 2024
Dermadry Hyperhidrosis Scholarship
Merit-based Need-based

Read more about eligibility

Dermadry
Location not available
Independent provider
Grant
1000 USD
Deadline
31 Aug 2024
$1,000 All Star Verified Scholarship
Merit-based

Read more about eligibility

Verified Scholarships
Location not available
Independent provider
Grant
1000 USD
Deadline
10 Dec 2024
PlagiarismSearch 2024 Essay Contest
Merit-based

Read more about eligibility

PlagiarismSearch
Location not available
Independent provider
Grant
1000 USD
Deadline
31 Oct 2024
$1,500 Annual Video Contest Scholarship
Merit-based

Read more about eligibility

IvyPanda
Location not available
Independent provider
Grant
1000 USD
Deadline
31 Aug 2024
Florida Rentals Annual Dream Vacation Scholarship
Merit-based Need-based

Read more about eligibility

Florida Rentals
Location not available
Independent provider
Grant
1000 USD
Deadline
30 Jun 2024
$1,500 Annual Essay Writing Contest Scholarship
Merit-based Need-based

Read more about eligibility

IvyPanda
Location not available
Independent provider
Grant
965 USD
Deadline
Anytime
Dr. Martin Blank – SYB Scholarship
Merit-based

Read more about eligibility

Shield Your Body
Location not available
Independent provider
Grant
500 USD
Deadline
31 Oct 2024
CryptoRunner Scholarship
Merit-based Need-based

Read more about eligibility

CryptoRunner
Location not available
Independent provider
Grant
55 GBP
Deadline
19 Jun 2024
IELTS Morgan Terry Memorial IATEFL Scholarship
Merit-based

Read more about eligibility

IELTS from 6 to 9
Location not available
Independent provider
Grant
10000 USD
Deadline
05 Feb 2025
Ritchie-Jennings Memorial Scholarship Program
Merit-based Need-based

Read more about eligibility

Association of Certified Fraud Examiners (ACFE)
Location not available
Independent provider
Grant
1500 USD
Deadline
31 Jul 2024
Spreadsheet Gladiator Scholarship
Merit-based Need-based

Read more about eligibility

Coefficient
Location not available

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