Marketing, Master | Online (optional) | EU Business School | Genève, Switzerland
12 months
29990 EUR/year
29990 EUR/year
Tuition fee
Apply date
Start date


From effective use of social media marketing to understanding your target audience, this Master in Marketing program from EU Business School in Geneva explores modern marketing methods and theories from various perspectives, giving students an insight into how marketing decisions relate to the analytical, strategic and operational areas of a business.

Visit the official programme website for more information


Now more than ever, companies require innovative, qualified marketing experts to implement creative changes.

EU's Master in Marketing teaches students the latest trends in marketing. This Master in Marketing program from EU Business School  in Geneva explores the main components of marketing decision-making and helps students to develop the skills required to make effective marketing decisions while providing insight into analytical, strategic and operational areas of an organization. 

Career Options

The EU Master in Marketing provides students with a comprehensive understanding of marketing and its disciplines through a pragmatic approach to study. Graduates of this master may be interested in the following careers.

  • Head of Digital Marketing

The head of digital marketing is responsible for a company's online marketing. These professionals will create a digital strategy based on organizational objectives and ensure that it is implemented correctly with the right campaigns and messages to impact the target audience. With experience in marketing, these professionals will be proficient in disciplines such as SEO, SEM, emailer marketing, and retargeting, among others. They ensure effective lead generation and conversion through constant analysis.

A head of digital marketing is creative and analytical, as well as proficient in marketing and digital activities.

  • Marketing Manager

Marketing managers are in charge of planning, creating and implementing marketing campaigns for products, brands and organizations. Their portfolio will include various brands or product lines which are managed by their reports. Tasks include market segmentation, research, promotion, advertising and reporting as well as budgeting and competitor benchmarking, among others. The end goal of a marketing manager is to ensure that a product is relevant and reaches customers for market success and profitability.

A marketing manager will need good communication and presentation skills as well as knowledge of finance and data analysis.

  • Head of Media

Heads of media are in charge of the paid advertising campaigns of an organization. They work within a determined budget with the aim of ensuring that an organization’s message reaches its target audiences effectively. Media objectives may include reach, sales, ROI or engagement. These professionals will analyze data to determine optimal media outlets such as TV, radio or social media for advertising and will monitor results. Their functions include negotiating with media providers, analyzing data, optimizing campaigns, planning, budgeting and creating media messages to ensure impact and results.

The skills needed to become a head of media include data analysis, organization and negotiation, among others.

  • Head of Communications

Heads of communication are in charge of all the communication materials and messages generated by an organization both off- and online. They ensure message coherence and that a positive organizational image is communicated to target audiences. Understanding audience perception, monitoring third-party messages about the organization and industry, anticipating reactions as well as tracking the effectiveness of released communication materials are important for success in this position. Heads of communication will also oversee the materials and messages produced by other departments such as marketing to ensure that they are in line with the overriding communication objectives and strategy. These professionals are also in charge of reputation management and are key in crisis management.

Excellent communication and interpersonal skills are necessary to rise to this position.


In partnership with University of Derby and London Metropolitan University in the U.K., and Dublin Business School, Ireland, EU students earn state-recognized degrees. Through its alliance with Universidad Católica San Antonio de Murcia (UCAM), Spain, students attain university bachelor's, master's and MBA degrees (título propio).

Programme Structure

Courses include:

  • Foundations of Business Management
  • Business Environment
  • Applied Finance
  • Business Model
  • Becoming a Manager

Key information


  • Full-time
    • 12 months
  • Part-time
    • 24 months

Start dates & application deadlines


IELTS admission requirements IELTS
TOEFL admission requirements TOEFL® IBT




On Campus, Blended, Online

Academic requirements

GPA admission requirements GPA
GRE admission requirements GRE®
GMAT admission requirements GMAT

English requirements

IELTS admission requirements IELTS
TOEFL admission requirements TOEFL® IBT

Other requirements

General requirements

  • 1 certified copy of bachelor's degree and transcripts
  • Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; English native or equivalent
  • A GPA of 3.0 on a 4.0 scale
  • A satisfactory score on the GMAT or GRE
  • An interview with the academic dean

* Students not meeting these criteria will have an interview with the admission committee and will be considered on a merit basis. For more information, please contact the admissions department of your chosen campus.

Tuition Fee

To alway see correct tuition fees
  • International

    29990 EUR/year
    Tuition Fee
    Based on the tuition of 29990 EUR per year during 12 months.
  • National

    29990 EUR/year
    Tuition Fee
    Based on the tuition of 29990 EUR per year during 12 months.

29,670 CHF

Living costs for Genève

1925 - 2850 CHF /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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