Food Design and Innovation

Overview

Combining marketing management and communication skills with design innovation, the education model of this Food Design and Innovation  Master’s degree program from Università IULM - Milan  engages with design sensibility and methodology for food packaging, tourism, nutrition, agriculture, retail, restaurants, science, objects and experiences. 

This Master’s degree is an opportunity not only for students holding a degree in design, marketing and communication, but also for managers and professionals to develop all the necessary skills to give their creative contribution to an increasingly growing sector, of which Italy constitutes one of the main benchmarks known worldwide.

Course Structure 

The Master’s includes lessons, design workshops and seminars with the leaders of the food and agriculture industry and the design field: entrepreneurs, managers, journalists, food critics, designers, architects, publishers and chefs. The program includes visits to food companies, concept stores, restaurants as well as gastronomic fairs and events. After the end of the course, students complete an internship in a company, agency or firm working in the field.

The combination between food and design creates a “food designer” who is able to manage the design:

• of processes, methods and spaces where products are processed, distributed and consumed;
• of food in terms of its aesthetics, communication and representation;
• of equipment and tools used to prepare and consume food;
• of all the communication activities implemented for the promotion of food products.

This Master degree is an opportunity not only for students holding a degree in design, marketing and communication, but also for managers and professionals to develop all the necessary skills to give their creative contribution to an increasingly growing sector, of which Italy constitutes one of the main benchmarks known worldwide.