Studyportals Study cover for Strategic Communication (Executive)

Strategic Communication (Executive) 

University of Technology Sydney

Master On Campus
12 months
Duration
692 AUD/credit
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

The Master of Strategic Communication (Executive) is a new University of Technology Sydney postgraduate degree, which provides advanced study for communication professionals working in corporate, government, organisational or marketing communication, advertising, or public relations. 

Visit the official programme website for more information

Overview

The Master of Strategic Communication (Executive) is a new University of Technology Sydney is open to applicants with a minimum of three years experience in professional public communication and an undergraduate degree. Students can select corporate and marketing communication or government communication streams, and the course culminates with a practice-related project relevant to the student's field of interest. Course content addresses up-to-date issues, such as audience insights, through data analysis, digital communication, and strategic communication informed by research and evaluation.

The world of public communication is changing rapidly through digitalisation, 'big data' analysis, new platforms and channels and shifting attitudes and concerns. These are leading to changing practices and challenges, and new ethical concerns. The UTS Executive Master of Strategic Communication is based on the latest research and is taught by a combination of senior academic researchers and leading industry professionals.

Course aims 

Graduates of this course obtain:

  • an advanced understanding of human communication informed by social psychology, sociology, semiotics, cultural studies and other disciplines
  • the capability to synthesise communication theory and contemporary practice
  • an advanced capability in developing communication strategy informed by research and analysis
  • a sensitivity to ethical and legal issues related to media and communication
  • a sensitivity to inclusiveness, equity and social justice
  • the capacity to develop effective communication strategies that reflect intercultural and global perspectives, and
  • advanced practical skills to apply strategic communication to address challenges and problems.

Careers

Graduates of this course are equipped to work in senior strategic planning and management roles in corporate, government, political, organisational, or marketing communication, advertising, public relations, or integrated communication, including positions related to marketing and promotion, stakeholder engagement, employee communication, community relations, media relations and public affairs.

Programme Structure

Courses include: 

  • Exploring Human Communication: Theories and Practice
  • Strategic Communication and Integration
  • Strategic Communication Project
  • Understanding and Engaging Audiences 

Key information

Duration

  • Full-time
    • 12 months

Start dates & application deadlines

Language

English
TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
79
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6.5
Start practicing IELTS today!

Credits

72 alternative credits

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
79
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6.5
Start practicing IELTS today!

Other requirements

General requirements

CRICOS: 098386M 

  • Applicants must have completed a UTS recognised bachelor's degree, or an equivalent or higher qualification, or submitted other evidence of general and professional qualifications that demonstrates potential to pursue graduate studies.
  • All applicants need to have completed a minimum of three years' relevant work experience in the communication industry.
  • For applicants with a bachelor's degree, the degree must be in field of education, management and commerce, society and culture (e.g. Bachelor of Arts), or creative arts.
  • For applicants with a master's, graduate diploma or graduate certificate qualification, the qualification can be in any field of study.

Tuition Fee

  • International

    692 AUD/credit
    Tuition Fee
    Based on the original amount of 692 AUD per credit and a duration of 12 months.
  • A small number of postgraduate courses offer government subsidised Commonwealth Supported Places (CSP).

Funding

  • Australia Awards Scholarships (Australian Government Scholarships)
  • Dr Chau Chak Wing Scholarship (KTP Master Degree)
  • International Postgraduate Coursework Full Tuition Scholarship
  • LATAM International Postgraduate Coursework Scholarship
  • Postgraduate Academic Excellence Scholarship
  • UTS 30th Anniversary Study Abroad Accommodation Scholarship
  • UTS ATN-LATAM Scholarships
  • UTS Grant for Masters by Coursework Students

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 6 months

Check the official programme website for potential updates.

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Strategic Communication (Executive)
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University of Technology Sydney

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