Study cover for Digital Marketing
M.Sc. On Campus

Digital Marketing

European School of Economics

12 months
28000 EUR/year
28000 EUR/year
Tuition fee
Apply date
Start date


The MSc in Digital Marketing from the European School of Economics enables students to develop digital marketing plans and strategies through an emphasis on solving real problems for real clients so in the fullest sense of economy – no effort is wasted.

Visit the official programme website for more information


Students will develop the skills to formulate appropriate responses to complex marketing problems in a course vehicle composed of only six in-depth modules and purely project-based assessments thus developing  employability and enhancing your CV from day one, with a focus on the skills that employers want within this dynamic industry.

This MSc in Digital Marketing from the European School of Economics  provides a critical appreciation of the elements which digital marketing strategies cover, including web site development and analytics, consumer behaviour, social media marketing, digital campaign planning and branding within the global marketing context.

Contemporary issues in digital marketing will be discussed and used in class groups to foster understanding of the opportunities and multi-channel management decisions facing marketers.

Using this knowledge, allied to the use of models and tools, will prepare students for employment in areas such as, campaign management, paid search advertising, social media marketing and other digital marketing roles.

Distinctive Features

  • Executive style teaching in small groups is central to the delivery of the programme
  • Emphasis on the personal development of students within a supportive environment that enables students to master challenges and achieve goals
  • Professional focus to the programme underpinned with innovative, practice-based assessment tasks and opportunities for project-based learning
  • Live, industry projects undertaken for external clients

The programme aims to:

  • Provide a challenging, stimulating and self-rewarding study environment;
  • Develop a range of key skills by means of opportunities provided in the modules;
  • Accommodate student needs in relation to maximising their career potential by enabling them to develop specialist knowledge, understanding and skills in digital marketing;
  • Produce graduates who are confident in the conceptual understanding and knowledge of digital marketing and their ability to apply these skills at a strategic and operational level;
  • develop self-aware, reflective students who take responsibility for their own learning and demonstrate a responsibility to fellow learners;
  • develop a range of intellectual and practical skills that will enable graduates to add significant value within the work place;

Programme Structure

Courses include:

  • Digital Campaign Planning
  • Brand Management
  • Global Marketing
  • Customer Insight
  • Research Methods
  • Dissertation OR Consultancy Project

Key information


  • Full-time
    • 12 months
  • Part-time
    • 24 months

Start dates & application deadlines

More details

ESE accepts applications year round



180 UK credits / 60 ECTS


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

  • Completed Online Application form 
  • A good first (undergraduate or bachelor) degree (diploma and transcript)
  • Resume / CV + personal statement
  • Two letters of recommendation
  • 6.5 IELTS within 90 days of course start
  • Photocopy of Passport/ ID document
  • One photograph (passport-sized) to be consigned at induction

Tuition Fee

To alway see correct tuition fees
  • International

    28000 EUR/year
    Tuition Fee
    Based on the tuition of 28000 EUR for the full programme during 12 months.
  • EU/EEA

    28000 EUR/year
    Tuition Fee
    Based on the tuition of 28000 EUR for the full programme during 12 months.
  • Registration: £ 2.500,00

  • Tuition: £/€ 28.000,00

Living costs for Florence

850 - 1300 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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Check the official programme website for potential updates.

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