Luxury Brand Management

Overview

The Luxury Brand Management programme from Northumbria University London Campus provides you with the critical knowledge and awareness of the complex issues involved in the luxury consumable goods sector in the 21st century, working on concepts and platforms such as brand management, marketing, advertising and social media.

Key facts

• Develop your skills in enterprise and leadership in the growing luxury brand sector
• Enhance your understanding of the production, distribution and strategic positioning of luxury goods
• The programme includes a live project, giving you a hands-on experience with a luxury brand company based on real-life situations
• Prepare yourself for managerial roles in the luxury brand industry
• Also available as MA Luxury Brand Management with Advanced Practice
• Upon completion of your programme, you will be eligible for the QA Professional Pathways programmes which will enable you to further develop your skills with one of the UK’s largest providers of IT and project management training

Careers and further study

The programme focuses on developing practical and employer-facing competencies particularly through the ‘live project’ module plus a range of entrepreneurial management skills embedded in all modules.

The programme encourages the development of the entrepreneurial behaviours such as setting clear goals that you need to enter and succeed in your future career aspirations, including becoming global luxury brand managers who are critical and independent thinkers and not afraid to ask the big and, often challenging questions.

Upon successfully completing your course, you may undertake further professional development and training through Professional Pathways programmes. These are offered to our graduates for free, from our partner, QA.