Marketing

Overview

Are you looking for a course that will give you a competitive edge in the field of marketing? The Marketing programme from University of Liverpool offers a range of exemptions for the Chartered Institute of Marketing’s (CIM) professional qualification modules, which are highly sought by employers and will give you a significant advantage in the job market.

Key Features

The course is designed to give you hands-on experience with various public and private sector organisations, including Liverpool City Council, Liverpool University Library, Woolton Cinema, Liverpool Farmers’ Markets, and more. This will provide you with a diverse range of answers to real marketing problems, allowing you to blend theory with practice.

The coursework modules cover contemporary marketing issues such as analysis of consumer behaviour regarding social media and music downloads. You will also have access to guest lectures from Marketing Directors and Marketing Consultants who provide real-world expertise and advice for students.

You will have the chance to take part in a vibrant research environment enriched by major international marketing conferences and seminars held at the University and hosted by the School’s Marketing group.

Career prospects

Programme graduates should have enhanced access to a wide range of marketing positions within both private and public sector organisations. The content and delivery of the programme will also equip them to be intelligent consumers of marketing information should they take up more general management positions.

You will have access to a specialist, in-house postgraduate careers team and have access to one-to-one careers guidance, workshops, seminars, and employability initiatives.

Graduates from our MSc Marketing course have secured jobs with companies such as:

• Deloitte
• Lush Ltd
• Shanghai Pudong Development Bank
• Marketing Edinburgh

In roles such as:

• Marketing Executive
• Business Development and Marketing Representative
• Social media and events coordinator
• Marketing Assistant
• Sales and Marketing Executive