Entrepreneurship and Innovation Management

Overview

You will learn the importance of identifying innovations as commercially important and why some innovative ideas do not have commercial viability in this practical course. It will prepare you for the realities of managing projects that have entrepreneurial significance on graduation. You will take part in live hands-on projects where you will learn through cutting-edge forms of assessment in a unique approach to enterprise education.

Through this Entrepreneurship and Innovation Management programme from University of Liverpool you’ll gain:

• Practical experience through taking part in hands-on projects using live case studies. Learn how to buy, build and sell a business in ‘Venture Dynamics’. Practice ‘Entrepreneurial Marketing’ by working on your own business idea or with a local SME. Fund a project of your own using crowd funding in ‘Entrepreneurial Finance’.
• Learn through cutting-edge forms of assessment. In a unique approach to enterprise education in the UK, students are assessed through the production of videos in 'Entrepreneurial Business Innovation'. Develop visual media skills essential to every entrepreneurial manager in the modern business environment
• Network with practising entrepreneurs at our exclusive calendar of lectures and events. 

Career prospects

Upon completion of the programme, you will be prepared to meet the demands of working with entrepreneurial start-ups, managing innovative projects or of being an entrepreneur yourself. You’ll know how to buy and build an established business, use e-Commerce, understand the science behind decision making, develop cutting edge visual media skills, marketing using entrepreneurial methods, crowdfund and explore new forms of finance. All these skills are required to be a confident, capable entrepreneurial manager.