Studyportals

Marketing Analytics

University of Maryland

M.Sc. On Campus
12 months
Duration
2015 USD/credit
2015 USD/credit
1582 USD/credit
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

The Master of Science in Marketing Analytics at the University of Maryland’s Robert H. Smith School of Business gives you the cutting-edge skills you need to position yourself as a leader in marketing analytics, applying sophisticated methods to analyze Big Data and solve marketing problems.

Overview

The comprehensive set of skills learned in the Marketing Analytics program from University of Maryland includes analytic tools and programming languages like R, Python, SAS and Tableau, as well as methods and techniques for predictive modeling, consumer analysis, customer segmentation and micro-targeting. 

The Smith School’s partnerships with companies like Amazon, IBM, Deloitte and Merkle ensure students have high-caliber internships experiences that provide unmatched real-world experience. This program provides an outstanding experience for students, especially those considering careers in consulting, forecasting, data science analytics and other digital specializations.

Programme Structure

Courses include:

  • Market-Based Management
  • Statistical Programming
  • Advanced Marketing Analytics
  • Business Policies & Ethics
  • Customer Analysis 
  • Business Communication
  • Data Science 
  • Marketing Research & Analytics
  • Action Learning Project 
  • Web Analytics
  • CRM Analytics
  • Marketing Forecasting

Key information

Duration

  • Full-time
    • 12 months

Start dates & application deadlines

Language

English

Credits

30 alternative credits

Delivered

On Campus

Academic requirements

GRE admission requirements GRE® The GRE® General Test is a widely administered admissions test that measures the skills needed in today's graduate and business school programs worldwide. It contains three sections - Verbal Reasoning, Quantitative Reasoning, and Analytical Writing. Three scores are reported: a Verbal Reasoning score on a 130 - 170 score scale in one-point increments, a Quantitative Reasoning score on a 130 - 170 score scale in one-point increments, and an Analytical Writing score on a 0 - 6 score scale in half-point increments.
Required
GMAT admission requirements GMAT The Graduate Management Admission Test (GMAT) is a test intended to assess certain analytical, writing, quantitative, verbal, and reading skills in written English for use in admission to a graduate management program, such as an MBA. GMAT contains 4 sections - Analytical Writing Assessment, Integrated Reasoning, Quantitative and Verbal. The score has a range from 200 - 800.
Required

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
96
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
7

Other requirements

General requirements

  • The equivalent of a US bachelor's degree
  • Sufficient quantitative background
  • GMAT or GRE
  • Transcript(s)
  • Letter of recommendation
  • Professional resume
  • Essay
  • TOEFL or IELTS — if you do not have a 4 year or advanced degree from a country where English is the official language

Tuition Fee

  • International

    2015 USD/credit
    Tuition Fee
    Based on the original amount of 2015 USD per credit and a duration of 12 months.
  • National

    2015 USD/credit
    Tuition Fee
    Based on the original amount of 2015 USD per credit and a duration of 12 months.
  • In-State

    1582 USD/credit
    Tuition Fee
    Based on the original amount of 1582 USD per credit and a duration of 12 months.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Due for update

Updated over a year ago

Check the official programme website for potential updates.

Our partners

Marketing Analytics
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University of Maryland

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