The comprehensive set of skills learned in the Marketing Analytics program from University of Maryland includes analytic tools and programming languages like R, Python, SAS and Tableau, as well as methods and techniques for predictive modeling, consumer analysis, customer segmentation and micro-targeting.
The Smith School’s partnerships with companies like Amazon, IBM, Deloitte and Merkle ensure students have high-caliber internships experiences that provide unmatched real-world experience. This program provides an outstanding experience for students, especially those considering careers in consulting, forecasting, data science analytics and other digital specializations.
Get more detailsVisit official programme website
- Market-Based Management
- Statistical Programming
- Advanced Marketing Analytics
- Business Policies & Ethics
- Customer Analysis
- Business Communication
- Data Science
- Marketing Research & Analytics
- Action Learning Project
- Web Analytics
- CRM Analytics
- Marketing Forecasting
- 12 months
Start dates & application deadlines
- Apply before , National
- Apply before , International
DisciplinesMarketing Business Intelligence & Analytics Digital Marketing View 253 other Masters in Business Intelligence & Analytics in United States
- The equivalent of a US bachelor's degree
- Sufficient quantitative background
- GMAT or GRE
- Letter of recommendation
- Professional resume
- TOEFL or IELTS — if you do not have a 4 year or advanced degree from a country where English is the official language
International2015 USD/creditTuition FeeBased on the original amount of 2015 USD per credit and a duration of 12 months.
National2015 USD/creditTuition FeeBased on the original amount of 2015 USD per credit and a duration of 12 months.
In-State1582 USD/creditTuition FeeBased on the original amount of 1582 USD per credit and a duration of 12 months.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Apply and win up to €10000 to cover your tuition fees.
Due for update
Updated over a year ago
Check the official programme website for potential updates.