Entrepreneurship

Overview

What will I learn?

You’ll gain a detailed understanding of businesses in an international context, enabling you to work for a leading global firm or operate across borders with your own company.

The Entrepreneurship programme from Aston University covers the entire process of starting a new business venture, from the initial idea to international expansion. It will help you to identify and develop business opportunities and teach you how to check the feasibility of a venture using key frameworks and tools. It will teach you business growth strategies and what funding options are available to entrepreneurs.

You’ll also appreciate how enterprises can vary in terms of their mission, from commercial ventures aiming to maximise profits to social enterprises who prioritise social wealth creation. We also explore entrepreneurship in the context of family business and corporate intrapreneurship.

We’ll equip you with a broad knowledge of the international business environment. You’ll develop an understanding of how the external environment can affect business decision-making and behaviours. We examine foreign market entry modes, approaches to international trade, how international businesses are structured as well as the impact of technology and country policies on company strategy.

Career prospects

This course is highly relevant if you’re planning to set up your own business or develop an existing enterprise, particularly in the context of international opportunities and threats. It will prepare you for a wide range of professional and management careers across business functions and sectors. It is also a suitable first step if you plan to pursue a research or academic career in entrepreneurship or international business.

You’ll develop a wide range of technical and transferable skills that are demanded by employers, from communication and team working skills, being able to develop and critically assess entrepreneurial business strategies and report writing, to presentation skills, explaining theories and investigating a topic.