Studyportals

Marketing

Golden Gate University

M.Sc. On Campus Online Blended
Unknown
Duration
1090 USD/credit
1090 USD/credit
Unknown
Tuition fee
Unknown
Unknown
Apply date
Unknown
Start date

About

A cutting-edge graduate marketing program designed to provide knowledge in all aspects of the field, the Master of Science in Marketing program from Golden Gate University comprises courses taught by leading professors and practitioners.

Overview

Offered in-person or online, the Marketing program from Golden Gate University integrates theoretical and practical knowledge that prepares students for a professional marketing environment.

Students in the Master of Science in Marketing program gain the skills necessary to manage a broad range of marketing challenges — from marketing strategy to digital marketing communications — through a variety of media channels, including the latest in social media platforms.

The degree is designed and taught by practicing marketing professionals with extensive industry experience. Career and networking opportunities are available through internships and the student chapter of the American Marketing Association.

Concentrations

  • Digital Marketing Concentration
  • Individualized Concentration
  • Marketing Analytics Concentration

Learning Outcomes

  • Obtain and apply insights into consumer behavior
  • Use primary and secondary research for marketing purposes
  • Define customer and market segments, identify specific target markets
  • Create meaningful and credible messages for selected targets and select appropriate media and methods for cost-effective marketing communications
  • Demonstrate analytical and problem-solving skills for making marketing decisions
  • Develop marketing initiatives for a given organization, including strategy, tactics, and measurable objectives as evidenced by a marketing plan
  • Work effectively in teams with diverse members
  • Communicate persuasively and professionally in writing and in oral presentations

Programme Structure

Courses included:

  • Fundamentals of Business
  • Professional Skills for Business
  • Data Analysis for Managers
  • Marketing Management
  • Integrated Marketing Communications
  • Marketing Research
  • Consumer Behavior
  • Marketing Strategy & Planning (capstone, must be taken in the last 9 units of the program)
  • Digital Marketing & eCommerce

Key information

Start dates & application deadlines

Language

English

Credits

39 alternative credits

Delivered

On Campus, Blended, Online

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
79
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6.5

Other requirements

General requirements

  • Hold an earned bachelor's degree from a regionally accredited US institution or the equivalent from a recognized foreign (outside the US) institution;
  • Demonstrate academic and professional capability to study at the graduate level;
  • Possess quantitative, writing, and computing skills needed to succeed in a competitive and dynamic environment.
  • Meet the proficiency requirements for the degree program.

Tuition Fee

  • International

    1090 USD/credit
    Tuition Fee
    Based on the original amount of 1090 USD per credit and a duration of  .
  • National

    1090 USD/credit
    Tuition Fee
    Based on the original amount of 1090 USD per credit and a duration of  .

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Due for update

Updated over a year ago

Check the official programme website for potential updates.

Marketing
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Golden Gate University

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