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Innovation and Experience Design for Tourism, M.B.A.

  • Application Deadline
  • 12 months
Vienna, Austria
In this Innovation and Experience Design for Tourism programme from MODUL University Vienna, you'll learn how to design extraordinary tourism experiences.


The rapid development of information and communication technology in tourism has had a huge impact on tourist experiences. Online booking, social media usage during the trip, and the abundance of travel apps have changed the way people travel. More and more, choices are driven by online evaluations and experiences. 

The sharing economy has disrupted traditional tourism practices, smart destinations are on the rise, and artificial intelligence and virtual reality are drivers of change in the tourism sector.

Work with the newest communication technologies

Experience engineering and design are at the core of successful management at tourist destinations. 

This Innovation and Experience Design for Tourism programme from MODUL University Vienna will provide you with the tools and knowledge to create exceptional tourist experiences, preparing you for in-demand positions in the tourism sector. 

You will gain deep insight into communication technologies in tourism, consumer usage and adoption, digital marketing for destinations, special sector tourism, smart destinations and know-how to create and develop experiences.

Expand your knowledge in smart destinations and smart cities, social media management, digital marketing for destinations, experience design and creation, special sector tourism such as health tourism, and more.

Programme Structure

Courses included:

  • Storytelling and Branding
  • Smart Destinations
  • The Sharing Economy
  • Designing Tourism Experiences
  • Big Data and Decision Support
  • Search Engine Optimization & Marketing
  • Interactive Marketing
  • Social Media Marketing
  • Digital Consumer Behavior
  • Hotel Real Estate Planning & Valuation
  • Big Data and Decision Support 
  • Recommender Systems

Detailed Programme Facts

  • Programme intensity Part-time
    • Average part-time duration 12 months
    • Intensity Flexible
    • Part-time variant
      Weekday, Weekend
  • Credits
    90 ECTS
  • Languages
    • English
  • Delivery mode
    On Campus

English Language Requirements

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Get a free IELTS practice test
  • Minimum required score:


    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®

General Requirements

  • Proof of a Bachelor university degree with a minimum duration of three years or completion of an equivalent degree relevant to the content of the study program
  • A minimum of three years professional experience
  • In exceptional cases, admission of persons who do not hold a university degree is possible if they can provide proof of an equivalent qualification. This can be e.g. diploma courses, further education plus extensive and relevant professional experience as well as other career related achievements. In this case, proof of a secondary school leaving certificate must be provided

Tuition Fee

  • International

    9500 EUR/year
    Tuition Fee
    Based on the original amount of 4750 EUR per semester and a duration of 12 months.
  • EU/EEA

    9500 EUR/year
    Tuition Fee
    Based on the original amount of 4750 EUR per semester and a duration of 12 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Vienna

  • 861 - 1340 EUR/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.


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