Studyportals

Innovation and Experience Design for Tourism

MODUL University Vienna

M.B.A.
12 months
Duration
9500 EUR/year
9500 EUR/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

In this Innovation and Experience Design for Tourism programme from MODUL University Vienna, you'll learn how to design extraordinary tourism experiences.

Overview

The rapid development of information and communication technology in tourism has had a huge impact on tourist experiences. Online booking, social media usage during the trip, and the abundance of travel apps have changed the way people travel. More and more, choices are driven by online evaluations and experiences. 

The sharing economy has disrupted traditional tourism practices, smart destinations are on the rise, and artificial intelligence and virtual reality are drivers of change in the tourism sector.

Work with the newest communication technologies

Experience engineering and design are at the core of successful management at tourist destinations. 

This Innovation and Experience Design for Tourism programme from MODUL University Vienna will provide you with the tools and knowledge to create exceptional tourist experiences, preparing you for in-demand positions in the tourism sector. 

You will gain deep insight into communication technologies in tourism, consumer usage and adoption, digital marketing for destinations, special sector tourism, smart destinations and know-how to create and develop experiences.

Expand your knowledge in smart destinations and smart cities, social media management, digital marketing for destinations, experience design and creation, special sector tourism such as health tourism, and more.

Programme Structure

Courses included:

  • Storytelling and Branding
  • Smart Destinations
  • The Sharing Economy
  • Designing Tourism Experiences
  • Big Data and Decision Support
  • Search Engine Optimization & Marketing
  • Interactive Marketing
  • Social Media Marketing
  • Digital Consumer Behavior
  • Hotel Real Estate Planning & Valuation
  • Big Data and Decision Support 
  • Recommender Systems

Key information

Duration

  • Part-time
    • 12 months
    • Flexible

Start dates & application deadlines

Language

English

Credits

90 ECTS

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
88
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6

Other requirements

General requirements

  • Proof of a Bachelor university degree with a minimum duration of three years or completion of an equivalent degree relevant to the content of the study program
  • A minimum of three years professional experience
  • In exceptional cases, admission of persons who do not hold a university degree is possible if they can provide proof of an equivalent qualification. This can be e.g. diploma courses, further education plus extensive and relevant professional experience as well as other career related achievements. In this case, proof of a secondary school leaving certificate must be provided

Tuition Fee

  • International

    9500 EUR/year
    Tuition Fee
    Based on the original amount of 4750 EUR per semester and a duration of 12 months.
  • EU/EEA

    9500 EUR/year
    Tuition Fee
    Based on the original amount of 4750 EUR per semester and a duration of 12 months.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 9 months

Check the official programme website for potential updates.

Our partners

Innovation and Experience Design for Tourism
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MODUL University Vienna

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