18 months
17000 EUR/year
17000 EUR/year
Tuition fee
Apply date
Start date


Innovation and Experience Design for Tourism from Modul University Vienna will provide you with the tools and knowledge to create exceptional tourist experiences, preparing you for in-demand positions in the tourism sector.  

Visit the official programme website for more information


Please note, that all study programs at Modul University can be accessed online from any geographical location and will be delivered in a hybrid learning mode if required.

At Innovation and Experience Design for Tourism from Modul University Vienna you will gain deep insight into communication technologies in tourism, consumer usage and adoption, digital marketing for destinations, special sector tourism, smart destinations and know-how to create and develop experiences.


  • European Policy
  • Sustainable Business Development
  • Digital Marketing 
  • Hotel & Real Estate Management
  • Consulting & Entrepreneurship

Programme Structure

Courses included:

  • Storytelling and Branding
  • Smart Destinations
  • The Sharing Economy
  • Designing Tourism Experiences
  • Big Data and Decision Support
    • Search Engine Optimization & Marketing
    • Interactive Marketing
    • Social Media Marketing
    • Digital Consumer Behavior 
    • Hotel Real Estate Planning & Valuation
    • Big Data and Decision Support 
    • Recommender Systems

    Key information


    • Full-time
      • 18 months

    Start dates & application deadlines

    More details
    • We accept applications for both Spring and Fall intake throughout the year.


    90 ECTS


    On Campus

    Academic requirements

    We are not aware of any academic requirements for this programme.

    Other requirements

    General requirements

    • Curriculum vitae (resume) 
      • Motivation letter (description of reasons for applying to Modul University Vienna)
      • Proof of a Bachelor degree (including transcripts) with a minimum duration of three years or completion of an equivalent degree relevant to the content of the study program. 
      • A minimum of 3 years professional experience
      • Proof of English proficiency level C1 according to the Common European Framework of Reference for Languages
      • 2 letters of recommendation (from academic or professional sources)
      • Copy of passport

    Tuition Fee

    To alway see correct tuition fees
    • International

      17000 EUR/year
      Tuition Fee
      Based on the tuition of 25500 EUR for the full programme during 18 months.
    • EU/EEA

      17000 EUR/year
      Tuition Fee
      Based on the tuition of 25500 EUR for the full programme during 18 months.

    Living costs for Vienna

    861 - 1331 EUR /month
    Living costs

    The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


    Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

    Fresh content

    Updated in the last 3 months

    Check the official programme website for potential updates.

    Our partners

    Innovation and Experience Design for Tourism
    Modul University Vienna


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