Business Analytics

Overview

The increase in the volume, variety, and velocity of data creates opportunities for businesses to improve decision making and develop new data driven products and services. 

The programme is built around the three core areas needed to succeed in analytics: business knowledge, statistics, and computing. 

This includes modules focusing on the application of analytics in core business functions such as marketing and human resources, as well as modules focusing on developing and applying technical skills such as advanced analytics and machine learning, data management, and data driven decision making. 

In total, students will study eight modules in addition to pre-course training and a final dissertation project. The dissertation project will involve the application of the business, technical, and statistical skills learnt during the taught modules.

The programme will include an induction course, where pre-course training in key statistics and computer skills will ensure students from a range of backgrounds have the necessary skills to undertake the course.

Career Prospects

Introduction

The Business Analytics programme at Queen's University Belfast will appeal to students who intend to pursue a career in a business analytics related field, such as data science, business intelligence, consultancy, informatics, or decision intelligence

Learning and Teaching

Teaching Methods

Tools and techniques learned in the classroom context will be used to address business problems. This will involve a mix of teaching methods to enable students to build the technical and business expertise required for a successful career in analytics. This includes methods such as computer/software practical demonstrations and training, lectures, tutorials, seminars, problem-centred techniques such as national and international case studies, non-book media (videos and podcasts), individual research, oral presentations, group projects, online discussion forums, industry visits and practitioner workshops. Specific details are provided in the programme specification, including details on assessments.