M.Sc. On Campus

Marketing and Finance

University of Groningen

24 months
15900 EUR/year
2168 EUR/year
Tuition fee
Apply date
Start date


Would you like to expand and deepen your knowledge in the field of Marketing Analytics and Data Science and Management, combined with a minor in Finance? Then this Marketing and Finance double degree programme from University of Groningen is for you!


The second part in Münster is founded on two pillars: value-based marketing and finance. You learn how to design marketing programmes that create value for both customers and the firm and how to measure the financial implications of marketing strategies.

For all students in this Marketing and Finance programme at University of Groningen, a Master's thesis (20 ECTS) is written in Groningen and a research paper (10 ECTS) is written in Münster. 

You will receive two degrees: an MSc in Marketing with Marketing Analytics and Data Science (MADS) and an MSc in Strategic Marketing Management.

Job prospects

  • Because all our programmes are EQUIS and AACSB accredited, a standard which only one percent of universities achieve worldwide, your degree will be highly valued on the labour market.


EQUIS and AACSB accredited

Programme Structure

Courses include:

  • Consumer Psychology
  • Customer Models 
  • Data Science and Marketing Analysis 
  • Digital Marketing Intelligence 
  • Electives for FEB students 
  • Marketing Research Methods 
  • Market Models

Key information


  • Full-time
    • 24 months

Start dates & application deadlines


120 ECTS


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

  • A GMAT/GRE test is required from all candidates who obtained their bachelor's degree from a university in a non-EU/EEA country. 
  • Both GMAT and GRE are now being offered by and ETS as an online option to take from home worldwide. 
  • A certified grade list(s) is considered in the evaluation.
  • To be eligible for admission to this double degree programme, you can not apply for this programme as such, but you first need to follow the MSc Marketing Marketing Analytics and Data Science (MADS).

Tuition Fee

To alway see correct tuition fees
  • International

    15900 EUR/year
    Tuition Fee
    Based on the tuition of 15900 EUR per year during 24 months.
  • EU/EEA

    2168 EUR/year
    Tuition Fee
    Based on the tuition of 2168 EUR per year during 24 months.

Living costs for Groningen

750 - 1000 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Marketing and Finance
University of Groningen


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