MBM On Campus

Digital Marketing and Communication

18 months
12200 EUR/year
12200 EUR/year
Tuition fee
Apply date
Start date


This exciting Master of Business Management program from the New European College, specialized in Digital Marketing and Communication challenges students to study at a high academic standard, combining case studies and research. 


However the degree program also has a practical approach in its design – through project weeks, professional enquiry and a module of professional based learning in which students complete a short work placement often linked directly to their final project.

The program offers a combination of master of business administration subjects and broader modules in economics and management. Through modules looking at global economics and strategic management, globalisation, society & culture students the programme will enable students to further develop their deeper knowledge of business management and administration.

The specialization in Digital Marketing and Communication from the New European College specifically looks at the impact of the fast changing ‘connected’ world of internet use, smart phones, apps and social media. Many companies and organisations have completely changed their approach to advertising, and adapted their marketing strategies – not only to these new ways of communicating with customers and stakeholders, but also with the actual method and perception of marketing & communication in a digital age.


  • In this age of digitalization and internet driven lifestyles, the business community has come to recognize that success depends upon a solid and maintainable Digital Marketing & Communication strategy. 
  • Companies need people who understand new media, big-data strategies and the combination of online marketing and communication with the precise measurement of results that enable strategic actions to be taken.

Programme Structure

Courses include:

  • Marketing Management
  • Globalization, Society & Culture
  • The Future of Integrated Digital Marketing: Video, Mobile, & Artificial Intelligence
  • New Media, Marketing & Analytics
  • Strategic Management
  • Business Intelligence & Data Mining
  • Strategic Communication & Branding

Key information


  • Full-time
    • 18 months

Start dates & application deadlines

More details

Non-EU must apply 6-8 weeks before the entry date of choice while students living in the EU must apply 2-4 weeks before the entry date of choice. 




On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

  • Additional medical costs (i.e. dental)
  • Repatriation, if something happens to you or your family
  • Liability
  • Home contents and baggage
  • Accidents
  • Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Start from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at New European College and/or in Germany, please visit Student Insurance Portal.

Other requirements

General requirements

  • Letter of Motivation (800 words)
  • Curriculum Vitae
  • Academic IELTS (Minimum 6.5 or equivalent)
  • Academic Transcripts & Certificates (Secondary and Higher Education)
  • 2 Reference Letters: 2 Academic OR 1 Academic and 1 Employer
  • Color Copy of Passport including Information & Photo Pages
  • Color Passport photograph (not older than 6 months)
  • Diagnostic interview: An interview conducted on campus or via Skype by the NEC admissions team to determine the intention, motivation and aptitude or the applicant

Tuition Fee

To alway see correct tuition fees
  • International

    12200 EUR/year
    Tuition Fee
    Based on the tuition of 6100 EUR per semester during 18 months.
  • EU/EEA

    12200 EUR/year
    Tuition Fee
    Based on the tuition of 6100 EUR per semester during 18 months.

Living costs for München

1078 - 1689 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Digital Marketing and Communication
New European College


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