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Overview
Why choose this course
Run by the Department of Marketing and Retail Management, this course will stretch your intellect through its combination of an analytical approach and a global focus.
This International Marketing programme at the University of Surrey will also encourage you to be entrepreneurial and innovative, providing you with valuable opportunities to engage with real business problems throughout your studies.
What you will study
The differences between nations and cultures have always posed exciting marketing challenges. Providing you with a comprehensive insider’s look at core theories, concepts and more, this course will inspire and mould you into a graduate ready to help tackle these challenges.
We’ll make sure that you’re well-equipped to navigate and understand the unique responsibilities that marketing professionals face in our ever-changing, globalised world.
Studying this course will help you become familiar with the strategies and tactics used in international marketing and the implications these can have. We will also build your understanding of marketing management for multinational and global organisations
Accreditation
- Accredited by the Association to Advance Collegiate Schools of Business (AACSB).
- Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
- This programme is accredited by the Institute of Export and International Trade.
Programme Structure
Modules include:
- Applied Marketing Research
- International Business Management
- International Marketing Management
- Marketing
- Consumer Behaviour
- Dissertation In Marketing And Retail Management
- E-business
- Global Strategy
Key information
Duration
- Full-time
- 12 months
Start dates & application deadlines
- Starting
- Apply before , National
- Apply before , International
-
Language
English
IELTS 6.5
PTE Academic 58
TOEFL® IBT 88
Credits
180 alternative credits
Delivered
On Campus
Disciplines
International Relations Marketing View 404 other Masters in Marketing in United KingdomAcademic requirements
GPA Lower Second Class
Upper Second Class (recommended)
English requirements
IELTS 6.5
PTE Academic 58
TOEFL® IBT 88
Other requirements
General requirements
- A minimum of a 2:2 UK honours degree in either Business, Business Studies, International Business, Data Analytics, Marketing, Media Studies, Communication Studies, Statistics, Mathematics, Psychology, Sociology or Design Studies, or a recognised equivalent international qualification.
- Alternatively, we'll consider any degree subject if you achieve a 2:1 UK honours degree or higher, or a recognised equivalent international qualification.
Tuition Fee
To alway see correct tuition fees
-
International
20800 GBP/yearTuition FeeBased on the tuition of 20800 GBP per year during 12 months. -
National
13500 GBP/yearTuition FeeBased on the tuition of 13500 GBP per year during 12 months.
Living costs for Guildford
660 - 1140 GBP /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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