M.Sc. On Campus

Strategic Advertising and Marketing

72 months
1142 USD/credit 5710 USD/year
1142 USD/credit 5710 USD/year
1142 USD/credit 5710 USD/year
Tuition fee
Apply date
Start date


Develop strong brand campaigns that grow audiences and drive business with the Master of Science in Strategic Advertising and Marketing, a joint master’s degree offered by the Fox School of Business and Klein College of Media and Communication at Temple University.


Acquire the skills needed to merge market research, consumer behavior analysis and creative storytelling techniques into successful communication strategies.The Strategic Advertising and Marketing master program at Temple University combines analytic-oriented marketing courses from Fox and strategy-oriented advertising courses from Klein, resulting in a unique blend of quantitative and qualitative insights. Striking a balance between theoretical principles and hands-on application, the program’s curriculum prepares students for work in numerous areas of marketing and advertising, including:

  • interactive brand strategy,
  • marketing research analysis,
  • mobile strategy,
  • social media management and
  • strategic planning.
Remain at the forefront of today’s media landscape by staying abreast of changes in target audiences, technology and information delivery methods. From Temple’s renowned faculty of industry experts, you will build knowledge around concepts central to the development of marketing and advertising campaigns. Those concepts include:
  • performance metrics analysis,
  • data visualizations,
  • market research strategies and
  • multi-platform media plans.

This master’s program is part time and composed of evening courses at Temple University Center City, allowing you to complete your coursework while working professionally. The program’s marketing and advertising classes are meant to be taken concurrently, and the average duration of the program is five semesters.

Future Career

Students in the MS/STAM degree program receive career coaching and professional development resources in support of their job search from the Fox Center for Student Professional Development (CSPD) and through the Klein College of Media and Communication Career Center. Graduates are prepared for the following roles:

  • Advertising Account Executive or Senior Account Executive
  • Brand Manager
  • Content Marketing Strategist
  • Creative Manager
  • Director of Marketing
  • Director of Mobile Strategy

Programme Structure

Courses include:

  • Advertising Research and Strategy
  • Media Planning and Analysis
  • Persuasion and the Marketplace
  • Visual Communication and Branding
  • User Experience Design and Strategy
  • Marketing Management/Strategy
  • Consumer and Buyer Behavior

Key information


  • Part-time
    • 72 months

Start dates & application deadlines

More details

Applications are reviewed as they are received and can sometimes be considered after the deadline.


30 alternative credits


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

  • Research your graduate degree program
  • Complete online application
  • Letters of Reference: 2
  • Statement of Goals: Essay prompts can be found in the online application portal.
  • Standardized Test Scores
  • Resume: Current resume or CV is required.
  • Bachelor's Degree in Discipline/Related Discipline: A baccalaureate degree is required.

Tuition Fee

To alway see correct tuition fees
  • International

    5710 USD/year
    Tuition Fee
    Based on the tuition of 1142 USD per credit during 72 months.
  • National

    5710 USD/year
    Tuition Fee
    Based on the tuition of 1142 USD per credit during 72 months.
  • In-State

    5710 USD/year
    Tuition Fee
    Based on the tuition of 1142 USD per credit during 72 months.

Living costs for Philadelphia

1313 - 2284 USD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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Strategic Advertising and Marketing
Temple University


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