Digital Innovation in Marketing

Overview

The way companies market products and services to digital audiences and customers is constantly evolving. This master’s degree will equip you with knowledge of the latest trends, strategies and technology to drive innovation in the marketing industry.

The Digital Innovation in Marketing part-time specialized master’s degree program at Temple University takes place entirely online and can be completed in as little as 16 months, or over the course of five years—ideal for busy professionals who will be completing the program while working simultaneously.

Through coursework and engagement with peers and instructors, you will gain foundational knowledge in marketing and an understanding of how digital technology supports its various facets, such as data analysis, brand development, user experience, social media and more. With hands-on training in tools like Google Analytics, Excel analysis, Hootsuite and more, students learn to take the latest digital innovations and incorporate them into a cohesive, effective digital strategy.

• developing a digital marketing plan;

• applying the latest digital innovations to existing marketing strategies;

• integrating marketing, advertising, sales and logistics across digital channels; and

• collecting, analyzing and utilizing data to solve business problems.

Future Career

With an MS in Digital Innovation Marketing, students are prepared for a career in an exciting industry that is always in demand and always changing. Professional options include the following.

• Content producer

• Data analyst

• Digital advertising specialist

• Email marketing specialist