Digital Innovation in Marketing

Temple University

M.Sc. Online
72 months
1114 USD/credit
1114 USD/credit
1114 USD/credit
Tuition fee
Apply date
Start date


Position yourself at the forefront of the digital marketing field with the Master of Science in Digital Innovation in Marketing from Temple University’s Fox School of Business.


Program Overview

The way companies market products and services to digital audiences and customers is constantly evolving. This master’s degree will equip you with knowledge of the latest trends, strategies and technology to drive innovation in the marketing industry.

The Digital Innovation in Marketing part-time specialized master’s degree program at Temple University takes place entirely online and can be completed in as little as 16 months, or over the course of five years—ideal for busy professionals who will be completing the program while working simultaneously.

Through coursework and engagement with peers and instructors, you will gain foundational knowledge in marketing and an understanding of how digital technology supports its various facets, such as data analysis, brand development, user experience, social media and more. With hands-on training in tools like Google Analytics, Excel analysis, Hootsuite and more, students learn to take the latest digital innovations and incorporate them into a cohesive, effective digital strategy.

Learn applied skills that will be invaluable in a professional setting, including:
  • developing a digital marketing plan;
  • applying the latest digital innovations to existing marketing strategies;
  • integrating marketing, advertising, sales and logistics across digital channels; and
  • collecting, analyzing and utilizing data to solve business problems.

Programme Structure

Courses include:

  • Information Technology Management
  • Business Intelligence
  • Process Improvement and Innovation
  • User Interface Design
  • Social Media Innovation
  • Digital Marketing
  • Digital Innovation in Product Management and Branding

Key information


  • Full-time
    • 72 months
  • Part-time
    • 72 months

Start dates & application deadlines




30 alternative credits



Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
GRE admission requirements GRE® The GRE® General Test is a widely administered admissions test that measures the skills needed in today's graduate and business school programs worldwide. It contains three sections - Verbal Reasoning, Quantitative Reasoning, and Analytical Writing. Three scores are reported: a Verbal Reasoning score on a 130 - 170 score scale in one-point increments, a Quantitative Reasoning score on a 130 - 170 score scale in one-point increments, and an Analytical Writing score on a 0 - 6 score scale in half-point increments.
GMAT admission requirements GMAT The Graduate Management Admission Test (GMAT) is a test intended to assess certain analytical, writing, quantitative, verbal, and reading skills in written English for use in admission to a graduate management program, such as an MBA. GMAT contains 4 sections - Analytical Writing Assessment, Integrated Reasoning, Quantitative and Verbal. The score has a range from 200 - 800.

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).

Other requirements

General requirements

  • Research your graduate degree program
  • Complete online application
  • Submit your supporting credentials (Statement of Goals, Transcripts, Standardized Test Scores, Letters of Recommendation, Résumé, Portfolio, Audition or Interview)
  • Bachelor's Degree in Discipline/Related Discipline: A baccalaureate degree is required.

Tuition Fee

  • International

    1114 USD/credit
    Tuition Fee
    Based on the original amount of 1114 USD per credit and a duration of 72 months.
  • National

    1114 USD/credit
    Tuition Fee
    Based on the original amount of 1114 USD per credit and a duration of 72 months.
  • In-State

    1114 USD/credit
    Tuition Fee
    Based on the original amount of 1114 USD per credit and a duration of 72 months.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Getting a Student Visa

This is an online programme. You can attend from the comfort of your chair! So you don't need a student visa!

Our partners

Digital Innovation in Marketing
Temple University