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Digital Innovation in Marketing, M.Sc.

  • Application Deadline
  • 72 months
University rank #301 (WUR) Online
Position yourself at the forefront of the digital marketing field with the Master of Science in Digital Innovation in Marketing from Temple University’s Fox School of Business.


Program Overview

The way companies market products and services to digital audiences and customers is constantly evolving. This master’s degree will equip you with knowledge of the latest trends, strategies and technology to drive innovation in the marketing industry.

The Digital Innovation in Marketing part-time specialized master’s degree program at Temple University takes place entirely online and can be completed in as little as 16 months, or over the course of five years—ideal for busy professionals who will be completing the program while working simultaneously.

Through coursework and engagement with peers and instructors, you will gain foundational knowledge in marketing and an understanding of how digital technology supports its various facets, such as data analysis, brand development, user experience, social media and more. With hands-on training in tools like Google Analytics, Excel analysis, Hootsuite and more, students learn to take the latest digital innovations and incorporate them into a cohesive, effective digital strategy.

Learn applied skills that will be invaluable in a professional setting, including:
  • developing a digital marketing plan;
  • applying the latest digital innovations to existing marketing strategies;
  • integrating marketing, advertising, sales and logistics across digital channels; and
  • collecting, analyzing and utilizing data to solve business problems.

Programme Structure

Courses include:

  • Information Technology Management
  • Business Intelligence
  • Process Improvement and Innovation
  • User Interface Design
  • Social Media Innovation
  • Digital Marketing
  • Digital Innovation in Product Management and Branding

Detailed Programme Facts

  • Programme intensity

    You can choose to do this programme part-time or full-time.

    • Full-time duration 72 months
    • Average part-time duration 72 months
  • Credits
    30 alternative credits
  • Languages
    • English
  • Delivery mode

English Language Requirements

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Get a free IELTS practice test
  • Minimum required score:


    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®

Academic Requirements

You need the following GPA score:

Required score: 3

Applicants for graduate programs must have the equivalent of a bachelor’s degree with a minimum GPA equivalent to 3 on a US 4.0 grading scale. Admitted applicants typically have an undergraduate GPA of or better on a 4.0 scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).

Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).

  • GRE/GMAT: Required. Scores for the GRE typically fall within the following percentile ranges: 50 to 99 Verbal; 80 to 99 Quantitative.

    This programme accepts GRE® scores. However, it does not provide a recommended score range.

    Schedule GRE®

    The GRE® General Test is a widely administered admissions test that measures the skills needed in today's graduate and business school programs worldwide. The GRE® General Test contains three sections - Verbal Reasoning, Quantitative Reasoning, and Analytical Writing. Three scores are reported: a Verbal Reasoning score on a 130 - 170 score scale in one-point increments, a Quantitative Reasoning score on a 130 - 170 score scale in one-point increments, and an Analytical Writing score on a 0 - 6 score scale in half-point increments.

General Requirements

  • Research your graduate degree program
  • Complete online application
  • Submit your supporting credentials (Statement of Goals, Transcripts, Standardized Test Scores, Letters of Recommendation, Résumé, Portfolio, Audition or Interview)
  • Bachelor's Degree in Discipline/Related Discipline: A baccalaureate degree is required.

Getting a Student Visa

This is an online programme. You can attend from the comfort of your chair! So you don't need a student visa!

Tuition Fee

  • International

    1114 USD/credit
    Tuition Fee
    Based on the original amount of 1114 USD per credit and a duration of 72 months.
  • National

    1114 USD/credit
    Tuition Fee
    Based on the original amount of 1114 USD per credit and a duration of 72 months.
  • In-State

    1114 USD/credit
    Tuition Fee
    Based on the original amount of 1114 USD per credit and a duration of 72 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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