M.Sc. Online

Digital Innovation in Marketing

Temple University

16 months
1142 USD/credit 25695 USD/year
1142 USD/credit 25695 USD/year
1142 USD/credit 25695 USD/year
Tuition fee
Apply date
Start date


Position yourself at the forefront of the digital marketing field with the Master of Science in Digital Innovation in Marketing from Temple University’s Fox School of Business.


The way companies market products and services to digital audiences and customers is constantly evolving. This master’s degree will equip you with knowledge of the latest trends, strategies and technology to drive innovation in the marketing industry.

The Digital Innovation in Marketing part-time specialized master’s degree program at Temple University takes place entirely online and can be completed in as little as 16 months, or over the course of five years—ideal for busy professionals who will be completing the program while working simultaneously.

Through coursework and engagement with peers and instructors, you will gain foundational knowledge in marketing and an understanding of how digital technology supports its various facets, such as data analysis, brand development, user experience, social media and more. With hands-on training in tools like Google Analytics, Excel analysis, Hootsuite and more, students learn to take the latest digital innovations and incorporate them into a cohesive, effective digital strategy.

Learn applied skills that will be invaluable in a professional setting, including:
  • developing a digital marketing plan;
  • applying the latest digital innovations to existing marketing strategies;
  • integrating marketing, advertising, sales and logistics across digital channels; and
  • collecting, analyzing and utilizing data to solve business problems.

Future Career

With an MS in Digital Innovation Marketing, students are prepared for a career in an exciting industry that is always in demand and always changing. Professional options include the following.

  • Content producer
  • Data analyst
  • Digital advertising specialist
  • Email marketing specialist

Programme Structure

Courses include:

  • Information Technology Management
  • Business Intelligence
  • Process Improvement and Innovation
  • User Interface Design
  • Social Media Innovation
  • Digital Marketing
  • Digital Innovation in Product Management and Branding

Key information


  • Part-time
    • 16 months

Start dates & application deadlines


30 alternative credits



Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

  • Research your graduate degree program
  • Complete online application
  • Letters of Reference: 2
  • Statement of Goals: Essay prompts can be found in the online application portal. 
  • Resume: Current resume or CV is required.
  • Bachelor's Degree in Discipline/Related Discipline: A baccalaureate degree is required.

Tuition Fee

To alway see correct tuition fees
  • International

    25695 USD/year
    Tuition Fee
    Based on the tuition of 1142 USD per credit during 16 months.
  • National

    25695 USD/year
    Tuition Fee
    Based on the tuition of 1142 USD per credit during 16 months.
  • In-State

    25695 USD/year
    Tuition Fee
    Based on the tuition of 1142 USD per credit during 16 months.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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Digital Innovation in Marketing
Temple University


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