12 months
15750 GBP/year
8550 GBP/year
Tuition fee
Apply date
Start date


On this Digital Video Production and Marketing course from University of Salford you will gain a unique blend of the theory of digital marketing, analytics and e-commerce with practical experience of filmmaking and influencer marketing to be gained in producing and distributing actual content for brands.  

Visit the official programme website for more information


Digital video is the driving force of the digital marketing and e-commerce businesses, which are large and growing employers of media graduates who have a knowledge of both the practical and theoretical side of how video content sells.  Digital Video Production and Marketing course is offered at University of Salford .


There is strong, double digit growth in this market at the moment, much of it at the expense of linear TV advertising, which declined in 2018 by over 10%.   E-commerce as a whole is a $2.3 trillion industry this year, enjoying double digit growth.  Students will gain valuable overview and insight into the field.

Already in Manchester there are hundreds of jobs in the field of e-commerce-driven content, since Manchester is a strong hub for e-commerce as a whole.  Channel 4 have stated that they are creating their Digital Production Unit in Leeds, with a thrust towards social and digital content.  The Hut Group are creating an e-commerce content production centre in Manchester.  BBC Sport and BBC iPlayer are both on site at MediaCity.

Programme Structure

Modules include:

  • Search and Social Media Marketing
  • Social/Advertising Video
  • Digital Marketing and Analytics
  • Creation of Video for E-commerce 
  • Digital Video Production and Marketing in Practice

Key information


  • Full-time
    • 12 months

Start dates & application deadlines

More details
  • You should submit your application at least one month before your course starts.


180 alternative credits


On Campus

Academic requirements

GPA admission requirements GPA
Upper Second Class

Other requirements

General requirements

  • A relevant undergraduate degree, normally at 2:1 or above, and supporting portfolio of practice.
  • Applicants with an undergraduate degree of 2:2 will be considered where a high quality portfolio of practice is presented. 

Tuition Fee

To alway see correct tuition fees
  • International

    15750 GBP/year
    Tuition Fee
    Based on the tuition of 15750 GBP per year during 12 months.
  • National

    8550 GBP/year
    Tuition Fee
    Based on the tuition of 8550 GBP per year during 12 months.

Living costs for Manchester

645 - 1197 GBP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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Digital Video Production and Marketing
University of Salford


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