Studyportals

Marketing Communications

University of Birmingham

M.Sc. On Campus
12 months
Duration
22500 GBP/year
11970 GBP/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

The Marketing Communications programme from the University of Birmingham is designed for graduates and practising managers already familiar with basic marketing concepts. Building on your existing skills, you will develop an advanced knowledge and understanding of integrated marketing communications within a strategic marketing context and managerial framework. 

Overview

Advanced communications practitioners can give companies a strong competitive edge, taking their brand into global markets through well-executed advertising campaigns, targeted communications and clear, sustainable strategies.

The Marketing Communications programme from the University of Birmingham will develop your critical awareness of contemporary strategic marketing issues, the role of communications in marketing, and a critical approach to the principles and practice involved in planning, creating, managing and evaluating communication campaigns which incorporate both traditional and new media.

Why study this course?
  • Our complement of academics and marketing practitioners offer extensive experience and expertise in areas such as brand marketing, advertising, retailing, international marketing, consumer behaviour, business-to-business marketing, product innovation, services marketing and consultancy. 
  • The programme is recognised by the ESRC for research training, and also has exemptions from parts of the Chartered Institute of Marketing Professional Diploma. The programme has close links with the marketing communications industry and is sponsored and supported by Wyatt International. Close links also exist with employers such as Cogent Elliott and Cap Gemini. 
  • We are a department of international researchers and teachers who pride ourselves on our wide reaching, rigorous and meaningful research. We have won a range of research grants from bodies such as ESRC and the British Academy as well as working closely with business organisations both regionally and nationally. We are actively involved with our discipline through our professional membership, editorships of leading journals and engagement with industry and the media.We also run four outstanding MSc Marketing programmes which attract students from more than thirty countries. 

Careers

Recent graduates from our marketing programmes have gone on to work in a wide range of careers in companies such as Microsoft, Ogilvy & Mather, American Express, Accenture, Whitbread, Beiersdorf, DaimlerChrysler, AstraZeneca, Tesco, AC Nielsen, Mazda Motors, Leo Burnett, Nissan, both in the UK and in their home country for returning international students. 

Programme Structure

Courses include:

  • Advertising and Sales Promotion
  • Contemporary Issues in Strategic Marketing
  • Direct and Interactive Marketing
  • Marketing Analytics
  • Marketing Communications
  • PR and Media Skills
  • Research Dissertation

Key information

Duration

  • Full-time
    • 12 months

Start dates & application deadlines

Language

English

Credits

180 alternative credits

Delivered

On Campus

Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
Upper Second Class
Lower Second Class (recommended)

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
95
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
7
PTE Academic admission requirements PTE Academic PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. The score refers to a total score which ranges between 10 and 90.
67
More about PTE Academic

Other requirements

General requirements

  • A good Honours degree (2:1 or higher) or postgraduate diploma from a UK university or equivalent. The degree must be in marketing, or a degree with at least two marketing modules. If not, at least two years full-time marketing work experience is required.
  • This course is also offered in a 24-month format. Applicants with a 2.2 bachelor’s honours degree or overseas equivalent may be eligible for the 24-month version of this course.

Tuition Fee

  • International

    22500 GBP/year
    Tuition Fee
    Based on the original amount of 22500 GBP per year and a duration of 12 months.
  • EU/EEA

    11970 GBP/year
    Tuition Fee
    Based on the original amount of 11970 GBP per year and a duration of 12 months.

Funding

  • International students can often gain funding through overseas research scholarships, Commonwealth scholarships or their home government
  • If you're an English-resident, or EU student, you may be eligible for a loan to study a taught or research Masters in any subject. The government-backed student loan will provide up to £10,280

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Due for update

Updated over a year ago

Check the official programme website for potential updates.

Marketing Communications
-
University of Birmingham

Wishlist

Go to your profile page to get personalised recommendations!