Advanced communications practitioners can give companies a strong competitive edge, taking their brand into global markets through well-executed advertising campaigns, targeted communications and clear, sustainable strategies.
The Marketing Communications programme from the University of Birmingham will develop your critical awareness of contemporary strategic marketing issues, the role of communications in marketing, and a critical approach to the principles and practice involved in planning, creating, managing and evaluating communication campaigns which incorporate both traditional and new media.Why study this course?
- Our complement of academics and marketing practitioners offer extensive experience and expertise in areas such as brand marketing, advertising, retailing, international marketing, consumer behaviour, business-to-business marketing, product innovation, services marketing and consultancy.
- The programme is recognised by the ESRC for research training, and also has exemptions from parts of the Chartered Institute of Marketing Professional Diploma. The programme has close links with the marketing communications industry and is sponsored and supported by Wyatt International. Close links also exist with employers such as Cogent Elliott and Cap Gemini.
- We are a department of international researchers and teachers who pride ourselves on our wide reaching, rigorous and meaningful research. We have won a range of research grants from bodies such as ESRC and the British Academy as well as working closely with business organisations both regionally and nationally. We are actively involved with our discipline through our professional membership, editorships of leading journals and engagement with industry and the media.We also run four outstanding MSc Marketing programmes which attract students from more than thirty countries.
Recent graduates from our marketing programmes have gone on to work in a wide range of careers in companies such as Microsoft, Ogilvy & Mather, American Express, Accenture, Whitbread, Beiersdorf, DaimlerChrysler, AstraZeneca, Tesco, AC Nielsen, Mazda Motors, Leo Burnett, Nissan, both in the UK and in their home country for returning international students.
Get more detailsVisit official programme website
- Advertising and Sales Promotion
- Contemporary Issues in Strategic Marketing
- Direct and Interactive Marketing
- Marketing Analytics
- Marketing Communications
- PR and Media Skills
- Research Dissertation
- 12 months
Start dates & application deadlines
- Apply before , International
- Apply before , National
DisciplinesCommunication Sciences Marketing Business Intelligence & Analytics View 160 other Masters in Business Intelligence & Analytics in United Kingdom
- A good Honours degree (2:1 or higher) or postgraduate diploma from a UK university or equivalent. The degree must be in marketing, or a degree with at least two marketing modules. If not, at least two years full-time marketing work experience is required.
- This course is also offered in a 24-month format. Applicants with a 2.2 bachelor’s honours degree or overseas equivalent may be eligible for the 24-month version of this course.
International22500 GBP/yearTuition FeeBased on the original amount of 22500 GBP per year and a duration of 12 months.
EU/EEA11970 GBP/yearTuition FeeBased on the original amount of 11970 GBP per year and a duration of 12 months.
- International students can often gain funding through overseas research scholarships, Commonwealth scholarships or their home government
- If you're an English-resident, or EU student, you may be eligible for a loan to study a taught or research Masters in any subject. The government-backed student loan will provide up to £10,280
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Apply and win up to €10000 to cover your tuition fees.
Due for update
Updated over a year ago
Check the official programme website for potential updates.