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Persuasive Design, M.Sc.

  • Application Deadline
  • 24 months
University rank #201 (WUR) Aalborg, Denmark
The specialisation in Persuasive Design is part of the Information Architecture study at Aalborg University. The PD – line (Persuasive Design), has as its special focus communication aimed at convincing the recipient to change attitudes, behaviour or beliefs.
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The Master of Science in Persuasive Design at Aalborg University combines IT expertise with professional communication of worldview related topics.The Master’s programme is aimed at persuasive communication. The PD – line (Persuasive Design), has as its special focus communication aimed at convincing the recipient to change attitudes, behaviour or beliefs. The focus is primarily worldview oriented communication, including ethical and methodological issues like – What, for example is the difference between persuasion and manipulation?Through the Master’s Programme in Information Architecture with the Persuasive Design focus area you will (among other things) acquire knowledge of:Theory and methods as regards interaction with an analysis and design of information architecture and persuasive design across platforms and technologiesUser centred design of information architectures and persuasive design conceived in ethical perspective.Persuasive methods and strategies for utilizing and communicating the potential of knowledge and information conceived in context of various world views.The role, function, and possibilities of persuasive information architecture in various social and cultural contexts.Furthermore, you customize your education through individual choices of electives and project subjects. You can choose to work with projects on IT communication and discussion of any kind of ideas and world views (including political, religious and scientific ideas and views).The study is flexible in the sense that in your projects you can choose to focus on communicative, ethical, epistemological or information architectural aspects as you prefer. This allows for emphasizing your graduate studies after current as well as future skills and tasks.

The programme is organised with intensive workshops in Aalborg. Whenever possible the study offers video or sound links that will make it possible to follow the lectures online. Co-lectures and electives on 7. + 8. semester are not offered as online lectures.

Job and career

Information architects from the PD line are employed in both private and public companies or organisations, and most often in the communications, IT or Human Relations-department where they develop and maintain communication and/or information-systems. As an Information Architect from the PD line you will be able to work as a designer, project manager, teacher or evaluation consultant within the fields of Information Architecture and User Experience. It will also be possible to work with IT communication in an organisation e.g. an NGO.

Programme Structure

Courses include:
  • Logic and Time
  • Information Architecture, Rhetoric and Persuasive Design 
  • Ethical Argumentation
  • Design of Information Architecture
  • Persuasive design, Artificial intelligence and Ethics

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 24 months
  • Credits
    120 ECTS
  • Languages
    • English
  • Delivery mode
    On Campus

English Language Requirements

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

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  • Minimum required score:


    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

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General Requirements

The following AAU bachelor degrees may provide applicants access to the master's programme in Information Architecture and Persuasive Design

  • Communication and Digital Media (Interactive Digital Media, Information Studies (Human centered informatics) and Communication)
  • Danish in combination with a supplementary subject
  • English – Language and International Studies
  • International business Communication (English, French, Spanish or German)
  • Informatics

Tuition Fee

  • International

    13345 EUR/year
    Tuition Fee
    Based on the original amount of 13345 EUR per year and a duration of 24 months.
  • EU/EEA

    Tuition Fee
    Based on the original amount of 0 EUR per year and a duration of 24 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

99,600 DKK

Living costs for Aalborg

  • 5936 - 8300 DKK/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


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