The Master of Science in Persuasive Design at Aalborg University combines IT expertise with professional communication of worldview related topics.The Master’s programme is aimed at persuasive communication. The PD – line (Persuasive Design), has as its special focus communication aimed at convincing the recipient to change attitudes, behaviour or beliefs. The focus is primarily worldview oriented communication, including ethical and methodological issues like – What, for example is the difference between persuasion and manipulation?Through the Master’s Programme in Information Architecture with the Persuasive Design focus area you will (among other things) acquire knowledge of:Theory and methods as regards interaction with an analysis and design of information architecture and persuasive design across platforms and technologiesUser centred design of information architectures and persuasive design conceived in ethical perspective.Persuasive methods and strategies for utilizing and communicating the potential of knowledge and information conceived in context of various world views.The role, function, and possibilities of persuasive information architecture in various social and cultural contexts.Furthermore, you customize your education through individual choices of electives and project subjects. You can choose to work with projects on IT communication and discussion of any kind of ideas and world views (including political, religious and scientific ideas and views).The study is flexible in the sense that in your projects you can choose to focus on communicative, ethical, epistemological or information architectural aspects as you prefer. This allows for emphasizing your graduate studies after current as well as future skills and tasks.
The programme is organised with intensive workshops in Aalborg. Whenever possible the study offers video or sound links that will make it possible to follow the lectures online. Co-lectures and electives on 7. + 8. semester are not offered as online lectures.
Information architects from the PD line are employed in both private and public companies or organisations, and most often in the communications, IT or Human Relations-department where they develop and maintain communication and/or information-systems. As an Information Architect from the PD line you will be able to work as a designer, project manager, teacher or evaluation consultant within the fields of Information Architecture and User Experience. It will also be possible to work with IT communication in an organisation e.g. an NGO.
You can apply until:
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Minimum required score:
The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.Schedule IELTS
Minimum required score:
The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.Schedule TOEFL®
The following AAU bachelor degrees may provide applicants access to the master's programme in Information Architecture and Persuasive Design
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.
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