This Master's programme in International Marketing and Brand Management from Lund University allows you to develop advanced-level academic expertise in international marketing and brand management. We provide you with the theory, concepts and skills to operate, build strong brands and successfully market products and services across a range of dynamic and competitive international environments. You will train your ability to analyse societal shifts, trends and their interplay with consumption and brands, and gain skills that are essential for companies to be able to develop new innovations that raise profits and ideally improve sustainability as well.
The programme features a wide range of electives and value added features including high-quality industry collaboration, skills-based teaching, research excellence, and real-life learning based on industry projects.
When applying to this programme, you select either the Strategies for Brands and International Markets track or the International Consumer Trends, Brands and Innovation track. Upon completion of the programme, you will graduate with an MSc in Business Administration with a specialisation in International Marketing and Brand Management.
Graduates from this programme can seek positions in international firms within marketing, strategy, brand and product management, sales and marketing research. You will be able to help businesses gain insight by providing them with trend analysis, consumer and marketing research, business intelligence, scenario planning, strategy and innovation.
- International Marketing and Strategy
- Strategic Brand Management
- Multichannel Marketing, Retail and Internationalisation
- Consumer Culture Theory and Consumption Insights
- Consumer Insight to Innovation
- The Value of Brands in a Consumption Society
- 12 months
Start dates & application deadlines
- Apply before
DisciplinesMarketing Digital Communication Marketing Management View 16 other Masters in Marketing in Sweden
We are not aware of any academic requirements for this programme.
- An undergraduate degree (BA/BSc) with at least 60 ECTS credits in business administration or the equivalent. English Level 6 (equivalent to IELTS 6.5, TOEFL 90).
International11677 EUR/yearTuition FeeBased on the tuition of 11677 EUR for the full programme during 12 months.
EU/EEAFreeTuition FeeBased on the tuition of 0 EUR for the full programme during 12 months.
Full programme/course tuition fee: SEK 120 000
Living costs for Lund
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Apply and win up to €10000 to cover your tuition fees.