Studyportals
M.Sc. On Campus

International Marketing and Brand Management

Lund University

12 months
Duration
11677 EUR/year
Free
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

The Master's programme in International Marketing and Brand Management from Lund University prepares you for a career in marketing, strategy, brand and product management, sales and marketing research in organisations varying from multinational corporations to small and medium sized enterprises and NGO's.

Overview

This Master's programme in International Marketing and Brand Management from Lund University allows you to develop advanced-level academic expertise in international marketing and brand management. We provide you with the theory, concepts and skills to operate, build strong brands and successfully market products and services across a range of dynamic and competitive international environments. You will train your ability to analyse societal shifts, trends and their interplay with consumption and brands, and gain skills that are essential for companies to be able to develop new innovations that raise profits and ideally improve sustainability as well.

The programme features a wide range of electives and value added features including high-quality industry collaboration, skills-based teaching, research excellence, and real-life learning based on industry projects.

When applying to this programme, you select either the Strategies for Brands and International Markets track or the International Consumer Trends, Brands and Innovation track. Upon completion of the programme, you will graduate with an MSc in Business Administration with a specialisation in International Marketing and Brand Management.

Career prospects

Graduates from this programme can seek positions in international firms within marketing, strategy, brand and product management, sales and marketing research. You will be able to help businesses gain insight by providing them with trend analysis, consumer and marketing research, business intelligence, scenario planning, strategy and innovation.

Programme Structure

Courses include:

  • International Marketing and Strategy
  • Strategic Brand Management
  • Multichannel Marketing, Retail and Internationalisation
  • Consumer Culture Theory and Consumption Insights
  • Consumer Insight to Innovation
  • The Value of Brands in a Consumption Society

Key information

Duration

  • Full-time
    • 12 months

Start dates & application deadlines

Credits

60 ECTS

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

  • An undergraduate degree (BA/BSc) with at least 60 ECTS credits in business administration or the equivalent. English Level 6 (equivalent to IELTS 6.5, TOEFL 90). 

Tuition Fee

To alway see correct tuition fees
  • International

    11677 EUR/year
    Tuition Fee
    Based on the tuition of 11677 EUR for the full programme during 12 months.
  • EU/EEA

    Free
    Tuition Fee
    Based on the tuition of 0 EUR for the full programme during 12 months.

Full programme/course tuition fee: SEK 120 000

Living costs for Lund

7428 - 11057 SEK /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 9 months

Check the official programme website for potential updates.

Our partners

International Marketing and Brand Management
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Lund University

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