9 months
28416 USD/year
28416 USD/year
Tuition fee
Apply date
Start date


Enhance your skills in digital marketing through hands-on experience from anywhere you can connect online with the Digital Marketing program of Rutgers University.


Mobile devices, social media platforms, and emerging technologies have dramatically changed the way people gather, use, and share information. Successful businesses know that customer purchase behavior is heavily influenced by digital channels, and marketing budgets follow. As a result, most employers require more extensive knowledge of digital marketing from their employees – even from staff with traditional marketing roles.

The Digital Marketing program of Rutgers University is a fully online, AACSB accredited program intentionally created to address the need for a larger talent pool of digital marketing experts. This in-depth, dynamic, 30-credit program provides marketing professionals with relevant and current content delivered by industry practitioners and scholars with years of experience in the digital marketing field.

Program Highlights

  • Master of Science in Digital Marketing degree awarded by Rutgers Business School
  • 100% online with a residency option
  • 30 credits (10 courses)- can be completed in 9-12 months or a maximum of 4.5 years
  • Same tuition rate for in-state and out-of-state residents
  • Integrated ability to earn certifications in common marketing platforms such as Google Analytics and Hootsuite
  • Courses taught by highly experienced industry practitioners and faculty
  • AACSB accredited business school
  • Students can be granted an "advanced standing" course waiver up to 3 credits
  • Access to career development resources

Programme Structure

Courses include:

  • Digital Marketing
  • Consumer Behavior in a Digital World
  • Customer Journey Analytics
  • Digital Marketing Law, Policy and Ethics
  • Digital Marketing Strategy
  • Marketing Research in a Digital World

Key information


  • Part-time
    • 9 months

Start dates & application deadlines


36 alternative credits



Academic requirements

GRE admission requirements GRE®
GMAT admission requirements GMAT

Other requirements

General requirements

  • Application fee (non-refundable) of $70
  • Official Transcripts
  • GMAT/GRE Test Results
  • Test of English as a Foreign Language (TOEFL), IELTS, or Pearson Test of English Academic (PTE Academic)
  • You must provide 3 letters of recommendation
  • Submit your current resume
  • Essay

Tuition Fee

To alway see correct tuition fees
  • International

    28416 USD/year
    Tuition Fee
    Based on the tuition of 14208 USD per semester during 9 months.
  • National

    28416 USD/year
    Tuition Fee
    Based on the tuition of 14208 USD per semester during 9 months.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Digital Marketing
Rutgers University


Go to your profile page to get personalised recommendations!