Business and Management (Business Analytics)

Overview

Data is used in all areas of business – from marketing and sales to product development to customer service and beyond. As more and more data is gathered by businesses, insightful analysis of information gathered and its application to decision making will be essential for business success. Candidates who have relevant analytics knowledge will stand out from their peers.

You will study a range of topics, both general business and management topics and more focused analytics topics including:

• the theory underpinning data and knowledge management
• the applications of statistics in contemporary management and decision making
• the craft of visualisation and when, what and how to think about visualisation decisions
• the need for rigour, precision and ethical concern when collecting, organising and using data

Towards the end of your studies you will undertake a Business and Management Research Project into the topic of your choice, allowing you to take a deeper look into a specific area of business analytics.

Your future

This Business and Management (Business Analytics) degree from University of Essex Online is ideal for anyone looking to bring a solid grounding in data analysis to their future career, whether within their capacity as a manager, business owner or C-level executive, or within a data specific role such as data officer, finance analyst, marketing analyst or more. With businesses increasingly relying on the data they gather to serve their customers better than their competitors do, the skills and knowledge gained will be invaluable to any growing business.