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Applied Entrepreneurship, Master

  • Application Deadline
  • 24 months
University rank #651 (QS) ,
In today’s era of globalization with rapid and continuous change in work environment, competitive and sustainable advantage will increasingly depend on our capacity for innovation; the creation and development of something new through know-ledge, skills, and creativity of individuals. The Master of Applied Entrepreneurship programme is offered at the Universiti Teknologi Mara .



This opportunity-focused approach requires a creative state of mind that can react to unexpected problems and opportunities. 

 It is therefore important to promote entrepreneurship education as a stimulus to enterprising behaviour among not only those aspiring to start and run business enterprises, but also those wishing to develop the necessary survival skills in today’s fast changing world.

The Master of Applied Entrepreneurship programme offered at the Universiti Teknologi Mara  will be implemented by MASMED, UiTM & Faculty of Business Management, UiTM in cooperation with Malaysia Technology Development Corpo-ration (MTDC).

Upon completion of the programme, the graduates will lead start-up companies in order to commercialise technologies that have been successfully presented (through business plans) and approved by the Panel of Assessors. Eligible start-up companies will have access to funding from MTDC or other financial institutions on top of other services like mentoring, coaching and Business Matching Programme.

This program is designed

  • to revitalise the knowledge base of current & aspiring entrepreneurs & those running family businesses
  • to provide a knowledge platform for the generation & transformation of ideas into viable business plans, inspired by real-life examples
  • to successfully navigate the practical landscape of entrepreneurship through the application oh theory into practice


The niche of the program is concerning the management of the relationship between organisations and customers so that both parties could optimize the benefits gained from it. Having this in mind, the following are some of the suggested positions graduates can apply upon completion of this programme:

  • Customer Service Executive
  • Corporate Communication Executive
  • Marketing Executive 
  • Quality Assurance Executive 
  • Administrative Executive
  • Executive in Tourism Industry
  • Executive in Health Related Business
  • Executive in Banking Industry
  • Executive in Training and Education Business
  • Executive in Logistic Services

Programme Structure

Courses included:

  • Entrepreneurial Opportunity Analysis & Business Planning
  • Entrepreneurial Marketing
  • Managing Innovation & Technology Entrepreneurship
  • Operations Management
  • Entrepreneurial Financial Management
  • Entrepreneurial Strategic Management
  • Social Entrepreneurship
  • Business Application System
  • International Entrepreneurship
  • Project
  • Entrepreneurial Internship & New Venture Plan

Detailed Programme Facts

  • Programme intensity Part-time
    • Average part-time duration 24 months
  • Languages
    • English
  • Delivery mode
    On Campus

English Language Requirements

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Schedule IELTS
  • Minimum required score:


    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks. Read more about TOEFL®PBT.

    Schedule TOEFL®

Academic Requirements

You need the following GPA score:

minimum CGPA 2.75

Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).

General Requirements

  • Bachelor's degree (minimum CGPA 2.75) or
  • Equivalent qualification in any discipline from an approved university or
  • A professional qualifications from a recognized profesional body or
  • Other qualifications approved by the UiTM Senate from time to time
  • Demonstratable track record as an entrepreneur or
  • About to initiate an entrepreneurial venture with an exceptional track record both in academic as well as professional experience

Tuition Fee

  • International

    1900 USD/year
    Tuition Fee
    Based on the original amount of 950 USD per semester and a duration of 24 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
International Tuition Fees Per semester (RM): 3940 950

Living costs for Kuala Lumpur

  • 2210 - 3820 MYR/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.


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