Applied Entrepreneurship

Universiti Teknologi Mara

24 months
1900 USD/year
Tuition fee
Apply date
Start date


In today’s era of globalization with rapid and continuous change in work environment, competitive and sustainable advantage will increasingly depend on our capacity for innovation; the creation and development of something new through know-ledge, skills, and creativity of individuals. The Master of Applied Entrepreneurship programme is offered at the Universiti Teknologi Mara .

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This opportunity-focused approach requires a creative state of mind that can react to unexpected problems and opportunities. 

 It is therefore important to promote entrepreneurship education as a stimulus to enterprising behaviour among not only those aspiring to start and run business enterprises, but also those wishing to develop the necessary survival skills in today’s fast changing world.

The Master of Applied Entrepreneurship programme offered at the Universiti Teknologi Mara  will be implemented by MASMED, UiTM & Faculty of Business Management, UiTM in cooperation with Malaysia Technology Development Corpo-ration (MTDC).

Upon completion of the programme, the graduates will lead start-up companies in order to commercialise technologies that have been successfully presented (through business plans) and approved by the Panel of Assessors. Eligible start-up companies will have access to funding from MTDC or other financial institutions on top of other services like mentoring, coaching and Business Matching Programme.

This program is designed

  • to revitalise the knowledge base of current & aspiring entrepreneurs & those running family businesses
  • to provide a knowledge platform for the generation & transformation of ideas into viable business plans, inspired by real-life examples
  • to successfully navigate the practical landscape of entrepreneurship through the application oh theory into practice


The niche of the program is concerning the management of the relationship between organisations and customers so that both parties could optimize the benefits gained from it. Having this in mind, the following are some of the suggested positions graduates can apply upon completion of this programme:

  • Customer Service Executive
  • Corporate Communication Executive
  • Marketing Executive 
  • Quality Assurance Executive 
  • Administrative Executive
  • Executive in Tourism Industry
  • Executive in Health Related Business
  • Executive in Banking Industry
  • Executive in Training and Education Business
  • Executive in Logistic Services

Programme Structure

Courses included:

  • Entrepreneurial Opportunity Analysis & Business Planning
  • Entrepreneurial Marketing
  • Managing Innovation & Technology Entrepreneurship
  • Operations Management
  • Entrepreneurial Financial Management
  • Entrepreneurial Strategic Management
  • Social Entrepreneurship
  • Business Application System
  • International Entrepreneurship
  • Project
  • Entrepreneurial Internship & New Venture Plan

Key information


  • Part-time
    • 24 months

Start dates & application deadlines


IELTS or TOEFL needed


On Campus

Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
GRE admission requirements GRE® The GRE® General Test is a widely administered admissions test that measures the skills needed in today's graduate and business school programs worldwide. It contains three sections - Verbal Reasoning, Quantitative Reasoning, and Analytical Writing. Three scores are reported: a Verbal Reasoning score on a 130 - 170 score scale in one-point increments, a Quantitative Reasoning score on a 130 - 170 score scale in one-point increments, and an Analytical Writing score on a 0 - 6 score scale in half-point increments.
GMAT admission requirements GMAT The Graduate Management Admission Test (GMAT) is a test intended to assess certain analytical, writing, quantitative, verbal, and reading skills in written English for use in admission to a graduate management program, such as an MBA. GMAT contains 4 sections - Analytical Writing Assessment, Integrated Reasoning, Quantitative and Verbal. The score has a range from 200 - 800.

English requirements

IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6 (required)
TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at desiganated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
PTE Academic admission requirements PTE Academic PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. The score refers to a total score which ranges between 10 and 90.

Other requirements

General requirements

  • Bachelor's degree (minimum CGPA 2.75) or
  • Equivalent qualification in any discipline from an approved university or
  • A professional qualifications from a recognized profesional body or
  • Other qualifications approved by the UiTM Senate from time to time
  • Demonstratable track record as an entrepreneur or
  • About to initiate an entrepreneurial venture with an exceptional track record both in academic as well as professional experience

Tuition Fee

  • International

    1900 USD/year
    Tuition Fee
    Based on the original amount of 950 USD per semester and a duration of 24 months.

International Tuition Fees Per semester (RM): 3940 950


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Applied Entrepreneurship
Universiti Teknologi Mara