Digital Marketing

Overview

The programme

This Digital Marketing from The University of Law Business School  is ideal for those with strong numerical backgrounds with an interest in data management, data driven marketing and cyber security.  This course provides the optimal mix of theory and practical application of knowledge via real life case studies. 

On successful completion of this course, graduates will be possess the highly in demand skills to respond to technological advancements and digitisation in the business world.

The University of Law Business School is an institutional member of Amazon Web Services Educate. This provides tutors and students of the MSc Digital Marketing with access to the best collaboration tools, content training and AWS technology for cloud related learning. Upon graduation, you will be fully equipped with the practical skills needed for a technology career. Students also have access to the AWS Educate Job Board for seeking technology jobs and internships.

To ensure that graduates have the required skills to move into roles using Salesforce, we've partnered with Salesforce Trailhead. During your MSc, at no additional cost, you'll access hands on learning on a wide variety of Salesforce topics from the fundamentals through to more advanced areas. You'll learn through bite-size units, customising your learning to support your interests and aspirations by choosing from a wealth of modules. You'll also be able to keep track of your own progress by testing yourself with interactive challenges.

You can expand your study experience by rotating across our campus locations in London and Berlin. During your time at ULaw Business School, you can complete modules at alternative campus locations, returning to your ‘home’ campus to complete your final module. Visa restrictions and study conditions may apply, however you are supported throughout the rotation process. Contact us (link to study@law.ac.uk email) for more information about the Global Rotation option.""

From the 4th Term (9 months of study), students may choose, subject to any applicable visa requirements, to undertake a work placement instead of a dissertation or project.  The work placement is for 9 months.  Students must complete 600 hours of work.

Mike Berry, who teaches on this course, is an internationally recognised lecturer and consultant, specialising in Digital Marketing. With a BSc (Mathematics) and MSc (Business and Economic Studies) from Imperial College London he has built a long career working in business and academia. Beginning his career at P&G Mike went on to hold senior roles at top global agencies such as Wunderman, Havas and was Head of Digital for the European Region at Jack Morton (Interpublic). Mike has worked internationally throughout his career with many of the world’s top brands including British Airways, Coca-Cola, McDonald’s, Deloitte, Ford, JP Morgan and Nestlé.

As a freelance consultant, lecturer and author, Mike holds a number of positions in academia, which include working as an Adjunct Professor at two academic institutions and teaching on Executive MBA, MSc and Executive Education programmes. Mike is the author / co-author of a number of books and runs his own Digital / Strategic Marketing Consultancy.