Studyportals

International Marketing and Communication

Heilbronn University

M.A.
18 months
Duration
3000 EUR/year
Free
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

The focus of the Master's in International Marketing and Communication program from Heilbronn University is on deepening media and marketing skills in an international environment. These are combined with key competencies of modern management and corporate management. 

Overview

Course content

In the basic modules of this Master in International Marketing and Communication program from Heilbronn University , students are familiarized with the economic, organizational, legal and cultural peculiarities of "global business". Building on this, the special challenges in international marketing and sales are highlighted in application-oriented practical projects, with a special emphasis on intercultural communication and media skills.

Career prospects

In the globalized economy, companies are increasingly relying on university graduates who already have the tools for international management. Future "global players" among students will be asked to do more than just foreign languages. You should also understand the interrelationships of international business and move safely on the international stage. With their degree, graduates qualify for a wide range of applications in international marketing and media.

Major areas of study

The focus of her studies is a deepening of media and marketing knowledge in an international environment. These are combined with key competencies of modern management and corporate management. These include:

  • Internationalization of content in marketing, sales and communication
  • Promotion of entrepreneurship
  • Strengthening leadership skills
  • systematic further training of social skills
  • Application of the course content in concrete practical projects in close cooperation with business

Programme Structure

Courses include: 

  • International Sales Management 
  • Media and Communication Management 
  • Media and Communication Skills 
  • Economic and Legal Framework 
  • Business Planning 

Key information

Duration

  • Full-time
    • 18 months

Start dates & application deadlines

Language

English, German

Credits

90 ECTS

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
79
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6

Other requirements

General requirements

To start a master's degree, you need:

  • A university degree, at least a bachelor's degree, or an equivalent degree.
  • The number of required ECTS points (180 or 210) can be found on the corresponding course page .
  • Proof of sufficient knowledge of the language of instruction.

Tuition Fee

  • International

    3000 EUR/year
    Tuition Fee
    Based on the original amount of 1500 EUR per semester and a duration of 18 months.
  • EU/EEA

    Free
    Tuition Fee
    Based on the original amount of 0 EUR per semester and a duration of 18 months.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 6 months

Check the official programme website for potential updates.

Our partners

International Marketing and Communication
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Heilbronn University

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