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Overview
In the basic modules, students are made familiar with the economic, organizational, legal and cultural characteristics of "global business". Building on this, the special challenges in international marketing and sales are highlighted in application-oriented practical projects in in-depth modules, with a special emphasis on intercultural communication and media skills.
Career prospects
In the globalized economy, companies are increasingly relying on university graduates who already have the skills for international management. More than just foreign languages will be required of the future "global players" among the students. You should also understand the interrelationships of international business and move confidently on the international stage. With their International Marketing and Communication program from Heilbronn University, graduates qualify for a wide range of employment opportunities in international marketing and media.Programme Structure
Courses include:
- Consumer behavior
- International Sales Strategy
- Media and Communication Strategy
- Digital marketing
- The Global Marketplace
- International leadership
Key information
Duration
- Full-time
- 18 months
Start dates & application deadlines
- Starting
- Apply before
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Language
Partially taught in English, Partially taught in German
Credits
90 ECTS
Delivered
On Campus
Disciplines
Marketing Corporate Communication International Business View 121 other Masters in International Business in GermanyAcademic requirements
We are not aware of any academic requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- A university degree, at least a Bachelor's degree, or an equivalent degree.
- The number of required ECTS points (180 or 210) can be found on the relevant course page .
- Proof of sufficient knowledge of the language of instruction.
Tuition Fee
To alway see correct tuition fees
-
International
3000 EUR/yearTuition FeeBased on the tuition of 1500 EUR per semester during 18 months. -
EU/EEA
FreeTuition FeeBased on the tuition of 0 EUR per semester during 18 months.
Living costs for Künzelsau
630 - 1000 EUR /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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