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Overview
Course content
In the basic modules of this Master in International Marketing and Communication program from Heilbronn University , students are familiarized with the economic, organizational, legal and cultural peculiarities of "global business". Building on this, the special challenges in international marketing and sales are highlighted in application-oriented practical projects, with a special emphasis on intercultural communication and media skills.
Career prospects
In the globalized economy, companies are increasingly relying on university graduates who already have the tools for international management. Future "global players" among students will be asked to do more than just foreign languages. You should also understand the interrelationships of international business and move safely on the international stage. With their degree, graduates qualify for a wide range of applications in international marketing and media.
Major areas of study
The focus of her studies is a deepening of media and marketing knowledge in an international environment. These are combined with key competencies of modern management and corporate management. These include:
- Internationalization of content in marketing, sales and communication
- Promotion of entrepreneurship
- Strengthening leadership skills
- systematic further training of social skills
- Application of the course content in concrete practical projects in close cooperation with business
Get more details
Visit official programme websiteProgramme Structure
Courses include:
- International Sales Management
- Media and Communication Management
- Media and Communication Skills
- Economic and Legal Framework
- Business Planning
Key information
Duration
- Full-time
- 18 months
Start dates & application deadlines
- Starting
- Apply before
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- Starting
- Apply before
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Language
English, German
Credits
90 ECTS
Delivered
On Campus
Disciplines
Marketing Corporate Communication International Business View 42 other Masters in Marketing in GermanyAcademic requirements
We are not aware of any academic requirements for this programme.
English requirements
TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30. 79
IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading). 6
Other requirements
General requirements
To start a master's degree, you need:
- A university degree, at least a bachelor's degree, or an equivalent degree.
- The number of required ECTS points (180 or 210) can be found on the corresponding course page .
- Proof of sufficient knowledge of the language of instruction.
Tuition Fee
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International
3000 EUR/yearTuition FeeBased on the original amount of 1500 EUR per semester and a duration of 18 months. -
EU/EEA
FreeTuition FeeBased on the original amount of 0 EUR per semester and a duration of 18 months.
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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