M.A. On Campus

International Marketing and Communication

Heilbronn University

18 months
3000 EUR/year
Tuition fee
Apply date
Start date


The main focus of the International Marketing and Communication program from Heilbronn University is the deepening of media and marketing knowledge in an international environment. These are combined with key competencies in modern management and corporate governance. 


In the basic modules, students are made familiar with the economic, organizational, legal and cultural characteristics of "global business". Building on this, the special challenges in international marketing and sales are highlighted in application-oriented practical projects in in-depth modules, with a special emphasis on intercultural communication and media skills.

Career prospects

In the globalized economy, companies are increasingly relying on university graduates who already have the skills for international management. More than just foreign languages ​​will be required of the future "global players" among the students. You should also understand the interrelationships of international business and move confidently on the international stage. With their International Marketing and Communication program from Heilbronn University, graduates qualify for a wide range of employment opportunities in international marketing and media.

Programme Structure

Courses include: 

  • Consumer behavior
  • International Sales Strategy
  • Media and Communication Strategy
  • Digital marketing
  • The Global Marketplace
  • International leadership

Key information


  • Full-time
    • 18 months

Start dates & application deadlines


Partially taught in English, Partially taught in German




On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

  • A university degree, at least a Bachelor's degree, or an equivalent degree.
  • The number of required ECTS points (180 or 210) can be found on the relevant course page .
  • Proof of sufficient knowledge of the language of instruction.

Tuition Fee

To alway see correct tuition fees
  • International

    3000 EUR/year
    Tuition Fee
    Based on the tuition of 1500 EUR per semester during 18 months.
  • EU/EEA

    Tuition Fee
    Based on the tuition of 0 EUR per semester during 18 months.

Living costs for Künzelsau

630 - 1000 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

International Marketing and Communication
Heilbronn University


Go to your profile page to get personalised recommendations!