International Marketing and Communication

Overview

Course content

In the basic modules of this Master in International Marketing and Communication program from Heilbronn University , students are familiarized with the economic, organizational, legal and cultural peculiarities of "global business". Building on this, the special challenges in international marketing and sales are highlighted in application-oriented practical projects, with a special emphasis on intercultural communication and media skills.

Career prospects

In the globalized economy, companies are increasingly relying on university graduates who already have the tools for international management. Future "global players" among students will be asked to do more than just foreign languages. You should also understand the interrelationships of international business and move safely on the international stage. With their degree, graduates qualify for a wide range of applications in international marketing and media.

Major areas of study

The focus of her studies is a deepening of media and marketing knowledge in an international environment. These are combined with key competencies of modern management and corporate management. These include:

• Internationalization of content in marketing, sales and communication
• Promotion of entrepreneurship
• Strengthening leadership skills
• systematic further training of social skills
• Application of the course content in concrete practical projects in close cooperation with business