The goal of this Marketing and Retail Innovation programme at UCD Michael Smurfit Graduate Business School is to deliver a unique perspective and immersive experience where students can learn from each other, make connections, develop new skills, and be inspired to reach the next level within their marketing and retail careers.
What will I learn?
The MSc in Marketing and Retail Innovation will equip you with a broad range of strategic, operational and leadership skills that will be an excellent foundation for a career in any business. More specifically the programme outline ensures you have a good overall business acumen, will understand the role of technology and can design customer and consumer propositions that can be applied and implemented in a wide variety of retail or business environments.
Apart from meeting and interacting with real business experiences, you will get a chance to fully immerse yourself in live cases and companies and develop the career skills needed for success in a marketing career in the future. Students will look at a variety of industries other than pure retail, such as Banking, Telecoms and Utilities, all where retail plays very different roles and creates multiple opportunities and experiences for the customer.
The UCD Smurfit Career Development Centre team will work with you to define your career path and support you in developing the career-related skills, know-how, and confidence to pursue your post-MSc career goals.
Our holistic programme is designed to support you at key points in your career development. Our programme is structured into three key stages, designed to support you in building and driving your own career.
Get more detailsVisit official programme website
- Corporate Marketing Strategy
- Consumers in a Digital Age
- Consumer Insights & Analytics
- Omnichannel Marketing Communications
- Strategic Retail Leadership
- Leading Retail Innovation
- 12 months
Start dates & application deadlines
- StartingApply anytime.
DisciplinesMarketing Retail Management Digital Marketing View 45 other Masters in Marketing in Ireland
- A minimum second-class honours degree (or equivalent) in any discipline
- A primary degree with a minimum of three years' work experience in a retail or marketing role
Living costs for Dublin
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Apply and win up to €10000 to cover your tuition fees.
Updated in the last 9 months
Check the official programme website for potential updates.