Marketing

Overview

The Master of Science in Marketing at the National University  will develop your marketing knowledge and strengthen your branding expertise through workshop-style classes, experiential curriculum, and digital leadership.

With the emergence of digital marketing technologies, marketing has become a highly scientific, data-driven and interdisciplinary practice. The rapid growth in areas such as behavioral targeting, social media marketing, mobile marketing, demand generations, marketing analytics, marketing automation, and marketing operations has created a significant demand for highly trained and experienced marketing professionals.

The MS in Marketing program is designed to provide a flexible and well-rounded curriculum to accommodate students with diverse educational backgrounds and experiences. Throughout the program, you’ll receive in-depth training in all areas of marketing, including strategy, innovation, branding, social media, market research, buyer behavior, product management and international marketing. 

Experience-based learning is an integral component of the MS Marketing program. The program is grounded in providing real-world project experiences with the opportunity to acquire practical, hands-on knowledge to establish or further your career in the marketing profession.

Learning Outcomes

• Analyze important terminology, concepts, principles, theories, analytic techniques, and facts used in the field of marketing for effective decision-making.

• Integrate Marketing with various functions of business organization to create, capture, and deliver value.

• Apply digital tools in developing marketing strategies, organizational communication, business operations, and customer relations.

• Apply ethical problems within marketing and business situations, choose a resolution, and justify that ethical choice.

• Develop a global strategic marketing plan that address the global forces in the business environment of a firm.