Marketing

Overview

The course is developed by King’s Business School, a UK top 10 centre for business and management studies. Learning online with King’s allows you to access the same world-class teaching as our on-campus students, delivered by the same internationally renowned academics. Our flexible approach allows you to fit your studies around your work, family life and other commitments.

As one of the only organisational functions that is directly responsible for generating revenue, marketing can drive growth and keep organisations ‘alive’. If you have an interest in this core business function, our Marketing MSc/PG Dip/PG Cert with online provision enables you to master the knowledge and skills needed to build effective campaigns in any organisation.

Key Benefits of the Marketing programme from King's College London

• Attain top-tier learning outcomes in the field of marketing to help enable a career in a huge variety of industries and organisations.

• Receive a comprehensive education spanning both theoretical and practical approaches to marketing strategy and execution.

• Study under high-profile academics in the marketing industry like Douglas West - bestselling author of Strategic Marketing.

• Achieve a master’s in marketing within two years.

• With small class sizes, you benefit from close teaching and student support. Your dedicated Student Success Advisor will offer support throughout the duration of your course, they will be your first point of contact and will answer all enquiries within 24 hours, 7 days a week.

• You’ll learn alongside like-minded students and professionals from around the world, each of whom bring their own unique  experience, skills and perspectives to your online discussions.

Career Prospects

The course is ideal for anyone seeking to pursue roles that include a marketing function in any capacity, but is especially useful for those hoping to build a career in marketing. Whether you’re seeking director-level positions involving strategic planning and management or an entry-level marketing assistant role, this course equips you with the theoretical and practical marketing knowledge you need to make an impact. It’s especially suited to those already in a marketing position and looking to progress. This course will equip you to access entry and senior-level positions within the following categories:

• Marketing / Brand Management

• Campaign / Communications Management

• Business Development

• Digital Marketing Management

• Social Media Management

• Operations Development / Management