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Overview
The Management - Strategic and Innovative Marketing programme at South Ural State University students study issues relevant to forecasting the market prospects of products, establishing new technologies for promoting goods and services; obtain the skills of brand management, creating and developing brands, managing brand capital, fulfilling marketing plans, programs for introducing new products/brands to the market, rebranding traditional products/services of a company.
Opportunities
The graduates can hold the positions of heads and leading specialists of departments of strategic development, marketing, advertising; work in PR-departments, public relations centres and press services at enterprises (industrial or commercial), both in medium businesses and in multinational corporations; heads of units and leading experts in marketing and consulting agencies; heads and leading specialists of marketing analytics and merchandising departments of big retail chains.
The programme is unique due to the organization of collaboration with business structures in the form of inviting practicing specialists to hold special sections of courses; organizing trainings and master classes; solving real problems and issues that enterprises are facing, in the form of cases and projects.
A multicultural environment is created to facilitate the blended training of students from different countries. The programme also provides additional options, including practice-oriented additional courses.
Programme Structure
- The Master’s degree students study issues relevant to forecasting the market prospects of products, establishing new technologies for promoting goods and services; obtain the skills of brand management, creating and developing brands, managing brand capital, fulfilling marketing plans, rebranding traditional products/services of a company.
- A wide range of professional courses includes studying the marketing factors of business performance, market research methods and marketing analysis, modern marketing technologies, integrated marketing communications, customer relationship strategies and brand management.
Key information
Duration
- Full-time
- 24 months
Start dates & application deadlines
- Starting
- Apply before
-
Language
Partially taught in English, Partially taught in Russian
Delivered
On Campus
Disciplines
Management Studies Innovation Management View 29 other Masters in Management Studies in RussiaAcademic requirements
We are not aware of any academic requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Copy of your passport + certified translation
- Certificates/diplomas of your completed degree and transcripts/diploma supplements + certified translations
Tuition Fee
To alway see correct tuition fees
-
International
2227 USD/yearTuition FeeBased on the tuition of 2227 USD per year during 24 months. -
National
2227 USD/yearTuition FeeBased on the tuition of 2227 USD per year during 24 months.
- 155,000 rubles
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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