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Marketing Management (Retail), M.Sc.

  • Anytime
    Application Deadline
  • 12 months
    Duration
University rank #701 (QS) ,
Retailing in its various formats continues to make a significant contribution to the global economy. During the Marketing Management (Retail) offered at the Bournemouth University, changes, trends and issues in the industry are widely covered and addressed via various sources, capturing the attention of academics, practitioners and the general public alike.

About

Programme Aims

Issues in retailing have caught the attention of the general public, especially in light of recent shifts in consumption behaviour, the continuous growth of digital technologies, as well as the overall dynamic and highly competitive nature of the industry. Such interest has created new opportunities in retail management and marketing. As such, the study of retailing at academic level remains critical for potential candidates currently working or hoping to secure employment in sectors relevant to retailing.

This Marketing Management (Retail) degree offered at the University of Bournemouth is a conversion course which is ideal for graduates who would like to change subjects or career direction. The course deals with the learning and practical application of concepts essential for operating and marketing a retail business. It will help you to understand the contemporary retail environment and examine topical issues related to retail management and marketing including digital marketing and globalisation.

You will learn from research-active, industry-experienced academics who have published innovative research into retail management and marketing issues. You will develop analytical skills essential for operating and marketing in the international retail environment by critically examining international retail development and activity, with a view to putting this knowledge into practice.

The opportunity to undertake a 30-week work placement in the sector will help prepare you for retail and marketing-related roles once you graduate and provide you with valuable skills and knowledge to improve your performance as an employee and a manager.

We have been offering courses in this subject since 1989, with over 700 alumni, many of whom who are now in senior managerial positions. Our extensive network of alumni provides us with unrivalled contacts and opportunities in businesses across the retail and marketing sectors. Furthermore, we enjoy a long and well-established reputation for teaching and research excellence.

Programme Structure

Course included:
  • Marketing & Strategy
  • Retail Principles & Practice
  • Digital Marketing
  • Omnichannel Strategy & Supply Chain management
  • Sustainability & Social Marketing
  • Leadership Essentials
  • Research Project

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 12 months
    • Duration description
      • September: 12 months
      • January: 16 months
      • 2 years full-time with optional 30-week placement
  • Languages
    • English
  • Delivery mode
    On Campus

English Language Requirements

You need the following IELTS score:

  • Minimum required score:

    6

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Schedule IELTS

    Studyportals Tip: The UK government has confirmed new English-language testing requirements for visa and immigration purposes. Learn more

Academic Requirements

General Requirements

  • A Bachelors Honours degree with 2:2 or equivalent in any subject.

Tuition Fee

  • International

    14000 GBP/year
    Tuition Fee
    Based on the original amount of 14000 GBP per year and a duration of 12 months.
  • National

    9500 GBP/year
    Tuition Fee
    Based on the original amount of 9500 GBP per year and a duration of 12 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
  • Tuition fees during your placement year (if applicable): £850.

Living costs for Bournemouth

  • 700 - 1000 GBP/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

For details of funding, please visit www.bournemouth.ac.uk/pg-funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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