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Marketing Management (Retail)

Bournemouth University

M.Sc.
12 months
Duration
14750 GBP/year
9500 GBP/year
Unknown
Tuition fee
Anytime
Unknown
Apply date
Unknown
Start date

About

Retailing in its various formats continues to make a significant contribution to the global economy. During the Marketing Management (Retail) offered at the Bournemouth University, changes, trends and issues in the industry are widely covered and addressed via various sources, capturing the attention of academics, practitioners and the general public alike. 

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Overview

Issues in retailing have caught the attention of the general public, especially in light of recent shifts in consumption behaviour, the continuous growth of digital technologies, as well as the overall dynamic and highly competitive nature of the industry. Such interest has created new opportunities in retail management and marketing. 

As such, the study of retailing at academic level remains critical for potential candidates currently working or hoping to secure employment in sectors relevant to retailing.

This Marketing Management (Retail) degree offered at the Bournemouth University is a conversion course which is ideal for graduates who would like to change subjects or career direction. It is accredited by the Institute of Direct and Digital Marketing (IDM) which means you may be eligible to sit an extra exam to achieve the IDM Professional Certificate alongside your degree.

Career:

There is a demand for highly skilled professional retail managers and a Master’s degree is increasingly seen as the entry qualification to high-profile retail roles.

This course is well regarded in the industry for developing graduates with strong practical and analytical skills in related issues. Our history of offering courses in this subject has seen BU develop a long and well-established reputation for excellence. We have a large alumni base of around 700 retail graduates, which has helped to develop excellent contacts and opportunities through retail and marketing businesses.

Programme Structure

Course included:
  • Marketing & Strategy
  • Retail Principles & Practice
  • Digital Marketing
  • Omnichannel Strategy & Supply Chain management
  • Sustainability & Social Marketing
  • Leadership Essentials
  • Research Project

Key information

Duration

  • Full-time
    • 12 months

Start dates & application deadlines

Language

English
IELTS or TOEFL needed

Credits

120 alternative credits

Delivered

On Campus

Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
Lower Second Class (required)
GRE admission requirements GRE® The GRE® General Test is a widely administered admissions test that measures the skills needed in today's graduate and business school programs worldwide. It contains three sections - Verbal Reasoning, Quantitative Reasoning, and Analytical Writing. Three scores are reported: a Verbal Reasoning score on a 130 - 170 score scale in one-point increments, a Quantitative Reasoning score on a 130 - 170 score scale in one-point increments, and an Analytical Writing score on a 0 - 6 score scale in half-point increments.
GMAT admission requirements GMAT The Graduate Management Admission Test (GMAT) is a test intended to assess certain analytical, writing, quantitative, verbal, and reading skills in written English for use in admission to a graduate management program, such as an MBA. GMAT contains 4 sections - Analytical Writing Assessment, Integrated Reasoning, Quantitative and Verbal. The score has a range from 200 - 800.

English requirements

IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6 (required)
TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at desiganated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
PTE Academic admission requirements PTE Academic PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. The score refers to a total score which ranges between 10 and 90.

Other requirements

General requirements

  • A Bachelors Honours degree with 2:2 or equivalent in any subject.

Tuition Fee

  • International

    14750 GBP/year
    Tuition Fee
    Based on the original amount of 14750 GBP per year and a duration of 12 months.
  • EU/EEA

    9500 GBP/year
    Tuition Fee
    Based on the original amount of 9500 GBP per year and a duration of 12 months.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Marketing Management (Retail) M.Sc.
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Bournemouth University

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