Coupled with the chance to study in our DigiComm Lab (subject to availability), a space designed for marketing students where you have the opportunity to get hands-on experience of the latest technology, our course is designed to help prepare you for a potential future career harnessing the power of digital marketing, upon successful completion.
By exploring the theoretical knowledge, skills and personal attributes which may help you in the future to become a leader in the digital marketing industry, you should, on successful completion, know how to become an adaptable and proactive digital marketing professional. We also endeavour to make sure you are up to date with latest digital marketing knowledge, and the course has a specific module dedicated to the disruptive technology that is shaping the future of marketing.
Embedded employability is a key focus for this Digital Marketing Management course at Coventry University with a range of initiatives for you to have the opportunity to demonstrate applied learning and continued professional development, including the use of authentic assessments.
Upon successful completion, you should also be prepared for any potential future career in digital marketing, with course content covering the practicalities of managing digital campaigns, through to the skills needed to lead teams and harness disruptive technology to drive business growth.
You will have the opportunity to study a final project based on either a research-based project or an industry-based consultancy project. This should provide you with flexibility to develop different pathways for future employability or further study.
Internships as part of the Project module are subject to availability and a competitive application and selection process, meeting any applicable visa requirements, and additional fees may apply. This also applies to further study opportunities.
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- Managing Digital Marketing Projects
- Digital Marketing Strategy
- Disruptive Technology in Marketing
- Marketing Strategy, Planning and Control
- Consumer Behaviour
- Marketing Communications
Check out the full curriculumVisit official programme website
- 12 months
- 24 months
Start dates & application deadlines
- Apply before , National
DisciplinesMarketing Management, Organisation & Leadership Digital Communication Digital Marketing View 196 other Masters in Digital Communication in United Kingdom
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- Accepted applicants will normally hold an honours undergraduate degree (minimum 2:2) in a relevant academic discipline, such as a marketing or a business management degree.
- Applicants with a degree in another discipline may be admitted after consideration on a case-by-case basis.
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International17900 GBP/yearTuition FeeBased on the tuition of 17900 GBP per year during 12 months.
National14250 GBP/yearTuition FeeBased on the tuition of 14250 GBP per year during 12 months.
Living costs for Coventry
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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Apply and win up to €10000 to cover your tuition fees.